Firstly, apress conference would be conducted through involving diverse media channels such as print, eectronic and online networks. Te press conference for EH-SWZ-5000 will focus on conveying essential information to the media channels and networks regarding the features, efectiveness, pice and availability of products in different outlets to the media. Scondly, te photocall strategy would be organized through involving local media while inaugurating EH-SWZ-5000 in the UK electronic market. Te process will be conducted soon after the successful completion of the press conference. Ad thirdly, te media strategy would focus on providing detailed information about the product through the company’s news release activities.
Te strategy would facilitate the major group of stakeholders to easily access relevant information about the performance of the product along with its innovative features to meet the changing trends of the local consumers in the UK market. Te detailed information of these three stages is briefly discussed in the following section (Lord, 2000). I order to gain considerable attention of the potential UK local consumers, a effective planning mechanism will be developed for prior to its launch day in the target markets.
Te planning process regarding the press conference event for the selected product would be conducted two weeks prior to the date of the event. Te strategy would help the spokesperson of Epson UK to prepare an exceptional message by encompassing each subject area relating to the product and expectations of the local consumers as well. I relation to EH-SWZ-5000, te press conference event will basically provide detail coverage of the product along with its features and their importance. I regard, opening and announcement about the essentialities of EH-SWZ-5000 would be conducted through which the spokesperson of Epson UK will be able to provide detailed information about the product including features, tchnological aspects and compatibility among others.
Te press conference for EH-SWZ-5000 will aim at targeting the changing consumer trends in the electronic market. Te messages to be delivered to the media outlets would be tailored in accordance with the needs and expectations of the local consumers. Te process would help the spokesperson of the company to execute strong promotional of the. ..
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