Roskos-Ewoldsen, 2005, p. 428). The Roaster’s Fast Food management should purpose to handle the latent and aware public. Internally, the aware public includes those employees that realized the existence of the crisis and were unsure of their fate (Barton, 2001, p. 67). It would be crucial to handle this group by reassuring them that everything is under control. Employees need to be reassured of their job security after the media marred the company’s reputation. In most cases, employees panic that the company may not be profitable anymore and closure is inevitable. The company should organize meetings with employees to inform them about the media release. Workers should know what would likely come out of the entire episode. The incidence of food poisoning crisis raises much personal concern from the latent public. The first move would be to use the company’s blog to reassure consumers that the incidence actually emanated from misunderstanding. The move is to retain the confidence of loyal customers. Most studies propose the use of blogging as a radical way to establish that the company is still a trusted authority. Improving Food Safety and Risk Communication.
Argenti, P 2002, “Crisis communication: Lessons from 9/11,” Harvard Business Review, Vol. 80, No. 12, pp. 103-109.
Arpan, LM & Roskos-Ewoldsen, DR 2005, “Stealing thunder: An analysis of the effects of proactive disclosure of crisis information,” Public Relations Review Vol. 31, No. 3, pp. 425-433.
Barton, L 2001, Crisis in Organizations II (2nd Ed.), Cincinnati, OH, College Divisions South- Western.
Benoit, W L 1995, Accounts, excuses, and apologies: A theory of image restoration, Albany, State University of New York Press.
Benoit, W 1997, “Image repair discourse and crisis communication,” Public Relations Review, Vol. 23, No. 2, pp. 177-180.
Carney, A & Jorden, A 20033, “Prepare for business-related crises,” Public Relations Journal Vol. 49, pp. 34-35.
Coombs, W T 1995, “Choosing the right words: The development of guidelines for the selection of the “appropriate” crisis response strategies,” Management Communication Quarterly, Vol. 8, pp. 447-476.
Coombs, W T 2004a, “Impact of past crises on current crisis communications: Insights from situational crisis communication theory,” Journal of Business Communication, Vol. 41, pp. 265-289.
Dean, DH 2004, “Consumer reaction to negative publicity: Effects of corporate reputation, response, and responsibility for a crisis event,” Journal of Business Communication, Vol. 41, pp. 192-211.
Dilenschneider, R L 2000, The Corporate Communications Bible: Everything You Need To Know To Become A Public Relations Expert, Beverly Hills. New Millennium.
Fearn-Banks, K 2001, Crisis Communications: A Casebook Approach (2nd Ed.), Mahwah, NJ, Lawrence Erlbaum.
Hearit, K M 2006, Crisis Management by Apology: Corporate Response to Allegations of Wrongdoing, Mahwah, NJ, Lawrence Erlbaum Associates.
Klein, J & Dawar, N 2004, “Corporate Social Responsibility And Consumers’ Attributions Of Brand Evaluations In Product-Harm Crisis,” International Journal of Marketing, Vol. 21, pp. 203-217.
Lerbinger, O 1997, The Crisis Manager: Facing Risk And Responsibility, Mahwah, NJ, Lawrence Erlbaum.
Sonnenfeld, S 1994, “Media policy–What media policy?” Harvard Business Review, Vol. 72, No. 4, pp. 18-19.
Sturges, DL 1994, “Communicating Through Crisis: A Strategy for Organizational Survival,” Management Communication Quarterly, Vol. 7, pp. 297-316.
Taylor, M & Kent, ML 2007, “Taxonomy of Mediated Crisis Responses,” Public Relations Review, Vol. 33, pp. 140-146.
Ulmer, RR, Sellnow, TL & Seeger, MW 2006, Effective Crisis Communication: Moving From Crisis To Opportunity, Thousand Oaks, Sage.
Please type your essay title, choose your document type, enter your email and we send you essay samples