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Matthew Carter Essay Example

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Matthew Carter

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Matthew Carter. One such sans serif face was made for Heathrow airport’s new terminal. Carter’s fascination with New York’s progressiveness lured him to the U. He took up employment at Mergenthaler Linotype located in Brooklyn. While being intensely influenced by its director of typographic development Jackson Burke, Carter began threw his heart and soul into his work and started designing new typefaces for photocomposition. One of them was Snell Roundhand, a script face that he created in 1966 that exquisitely displayed the relative advantages of photosetting (Designmuseum.Although he returned to London in 1971 as a freelance designer, Carter maintained a working relationship with Mergenthaler Linotype companies in the U.

S, Germany and U.K and spent the next decade creating designs for them. Famous among such designs was Bell Centennial, a typeface he created in 1974 to facilitate the telephone directories of U.S telecommunications giant AT&T – a typeface that continues to be used to this day. Another outstanding creation was Galliard, which Carter designed in 1978. Founded on Robert Granjon’s forms of the 16th century, its unique full character set permits a text to be entirely structured with its argument physically clear, thus representing an exceptional package that has made it the publishing sector’s accepted norm for academic books, journals and art brochures (Designmuseum.Carter resigned from Mergenthaler Linotype in 1981 and established a new digital type design organisation called Bitstream in Cambridge {Massachusetts} with 3 colleagues from Linotype – Mike Parker, Cherie Cone and Rob Friedman. Quickly recognising that sale of typesetting equipment was regularly plummeting, Carter realised that designing and setting of type itself presented a lucrative alternative. Under his astute leadership, Bitstream soon began producing digital type – including Carter’s personal 1987 creation the Bitstream Charter – which was licensed to be used by any individual. Carter’s brainwave was highly successful. Bitstream did excellent business during the 1980s when digital design and creation, desktop publishing and personal computers started being used by almost everyone in the Western world (Designmuseum.Although Bitstream continued flourishing, Carter became restless as there was no time or scope for type. Matthew Carter.

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