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Matthew Carter

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One such sans serif face was made for Heathrow airport’s new terminal. Crter’s fascination with New York’s progressiveness lured him to the U. H took up employment at Mergenthaler Linotype located in Brooklyn. Wile being intensely influenced by its director of typographic development Jackson Burke, Crter began threw his heart and soul into his work and started designing new typefaces for photocomposition. Oe of them was Snell Roundhand, ascript face that he created in 1966 that exquisitely displayed the relative advantages of photosetting (Designmuseum. Athough he returned to 1971 as a freelance designer, Crter maintained a working relationship with Mergenthaler Linotype companies in the U.

S Germany and U. Kand spent the next decade creating designs for them. Fmous among such designs was Bell Centennial, atypeface he created in 1974 to facilitate the telephone directories of U. Stelecommunications giant AT&T – a typeface that continues to be used to this day. Aother outstanding creation was Galliard, wich Carter designed in 1978. Funded on Robert Granjon’s forms of the 16th century, is unique full character set permits a be entirely structured with its argument physically clear, tus representing an exceptional package that has made it the publishing sector’s accepted norm for academic books, jurnals and art brochures (Designmuseum.

Crter resigned from Mergenthaler Linotype in 1981 and established a new digital type design organisation called Bitstream in Cambridge {Massachusetts} with 3 colleagues from Linotype – Mike Parker, Cerie Cone and Rob Friedman. Qickly recognising that sale of typesetting equipment was regularly plummeting, Crter realised that designing and setting of type itself presented a lucrative alternative. Uder his leadership, soon began producing digital type – including Carter’s personal 1987 creation the Bitstream Charter – which was licensed to be used by any individual.

Crter’s brainwave was highly successful. Btstream did excellent business during the 1980s when digital design and creation, dsktop publishing and personal computers started being used by almost everyone in the Western world (Designmuseum. Athough Bitstream continued flourishing, Crter became restless as there was no time or scope for type. ..

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