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Promotion and Advertising Techniques of Samsung Company Essay Example

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Promotion and Advertising Techniques of Samsung Company

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Promotion and Advertising Techniques of Samsung Company. Another basic consideration while designing a communication process for product promotion is the intention to buy the product. Final objective in consideration is to ensure that no barriers affect the purchasing of the product in promotion. This is a psychological intention that should entice the target audience to purchase the product (Robertson, 2002). It is important for sales promoters to identify their audience as the first step to win their market. A critical analysis of the behavior and attitude of the target audience is important to note before launching any product. In every advertising and branding project, there must be people who are the target to make decisions on the purchasing of the brand.

For example, Samsung Company can design a phone for women but men will have influence on the purchasing power of women or their selection. Another example is the advertisement done on children toys but the main targets are the parents who have the purchasing power of the toys. In addition to this, the Company’s profile with regard to the product promoted is important in this case. The current trend of the product and the way the product exposure in the media is a necessary consideration. The types and styles of advertisement and the channels through which the advertisements are done is considered. The timing of the advertisement is a critical issue. Whether its early commercial advertisement or it is a late night TV commercial, the advertisement must ensure that it reaches the target audience. Our target organization company in this paper is the Samsung Company. While considering TOWS strategy for Samsung Company we can develop a promotional technique. The company enjoys strong brand images, which displays well all over the internet and other communication channels. The Company also enjoys a good distribution channel all over the world thanks to their effective and string internet commitment. Samsung also enjoys a wider product variety ranging from electronics to printers and phone productions. . Promotion and Advertising Techniques of Samsung Company.

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