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Essay Samples on Marketing

Business Strategy Report of Royal Bank of Scotland Group Plc
This paper illustrates that The Royal Bank of Scotland aims to be at the top tier position in the desired target market which it’s wide geographical locations and liquidity to support the needs of the client globally. RBS helps the client to access the market...
Pages: 14 (3500 words) , Essay , Battle Royal
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GAMEs Digital Marketing Strategy
According to Perrey and Spillecke, with regard to the implementation of digital marketing strategies it is critical for firms to recognize the notion that of maintaining and establishing digital objectives which must be developed, progressed and prioritized as an organization moves forward and modifies its...
Pages: 8 (2000 words) , Essay , Video Game Addiction , Playstation
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Customer Service Excellence
Many businesses employ customer feedback mechanism to receive the thoughts of the customers on the nature of services provided and seek ways of improving the service as per the customer suggestions.In assessing customer satisfaction for public organizations, there is need to employ direct interactions with...
Pages: 11 (2750 words) , Essay
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Standardization And Adaptation Strategies of Macdonalds, Pepsi, Toyota Motors in International Market
Information, the entry of Multinationals in the international market is characterized by some challenges, I will in the third part analyze some of the challenges these companies are facing. Final segment of this report will be a recommendation or likely solution to the challenges these...
Pages: 8 (2000 words) , Essay
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Developing an Integrated Marketing Communication Strategy for Selfridges Departmental
According to the research findings, it can, therefore, be said that  Selfridge target market includes men and women aged 25 year and above. They target people with higher income and operate in the high-end market. The high-end consumers targeted are those that show interest in...
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Promotional Campaign of Pepsi Max
According to the research findings, it can, therefore, be said that almost every product available in the market has been designed by keeping in mind the needs and preferences of a particular group of customers. This group of customers is the “target customers” of a...
Pages: 12 (3000 words) , Essay , Max Weber
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