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Essay Samples on Marketing

Competitiveness in the International Market
Product adaptation deals with a wide range of issues ranging from quality and appearance of products to other aspects such as materials, production, packaging, style, and modeling. A product may have to be adapted in several ways so as to meet physical, social, or mandatory...
Pages: 7 (1750 words) , Essay , International Marketing , Consumer Behavior
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The Impact of Apple's Branding Strategies on Customer Satisfaction and Customer Loyalty
This paper illustrates that there exist a number of past researches that have explored branding strategies. Mann and Kaur explore branding strategies used in three sectors, namely FMCG, services, and durables. Clark and McNeilly carried out research on IBM branding strategy. However, there exist limited...
Pages: 30 (7500 words) , Essay , Loyalty , Apple
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Ways in Which Nokia Has Used the International Marketing Mix in Its Overseas Operations
For the purposes of this paper, the Marketing mix mind map as demonstrated by Bized.co.uk will be used. Furthermore, In terms of the actual marketing mix format that will be examined some modifications must be made to the traditional marketing mix in order for it...
Pages: 17 (4250 words) , Essay , Cell Phones , International Marketing
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Marketing Strategic Aspects of Zara Retail Manufacture
Zara’s risk management process seeks to identify underlying sources of risk and determining pathways by which such risks can materialise. Zara has clearly identified, that risk lies in the manufacturing and distribution process, and the risks are associated with the timelines or the time it...
Pages: 14 (3500 words) , Essay , Competitive Advantage , Spain
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Mazda Advertizing Campaign
The TV ads of new Protégé communicated the message in the most effective manner. The effectiveness of the ad was evident from the marketing research conducted thereafter. Mazda used the internet because young individualistic female spends a lot of time on internet browsing. ...
Pages: 6 (1500 words) , Essay , Advertisements , Advertising
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Report on Fishy Foods Business
In order to make a business successful, the company Fishy Foods needs to analyze the competitive forces in the industry and design the strategies accordingly. The competitive forces define the challenges present in the industry posed. Moreover, the market environment is also a vital aspect...
Pages: 15 (3750 words) , Essay , Habits , Fast Food
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A Marketing Manual on the Example of a Well-known Company
It is estimated that the proportion of internet users have significantly increased in the current era. Many children and young individuals prefer to spend time on social media over the internet. This has lowered the popularity of outdoor and indoor sports among children. The academic...
Pages: 11 (2750 words) , Essay , Example , Demand
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Retail Marketing
The Co-operative Bank is a UK bank that has distinguished itself from the other UK commercial banks. It markets itself as an ethical bank that refuses to invest in various companies involved in fossil fuel extraction, arms trade, genetic engineering, sweated labour and animal testing....
Pages: 8 (2000 words) , Essay , Animal Testing , Marketing
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Success of Two Modern Retailers Asda and Tesco
According to the research findings, it can, therefore, be said that an ideal interface is attractive, efficient, and truly responsive. Various pop-up and banner ads can utilize statistical analyses of customer’s habits in order to present content which that particular customer is most likely to...
Pages: 12 (3000 words) , Essay , Advertising , Loyalty
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Effective Market Hypothesis: Investing in Unit Trusts
The deprival value approach to the computation of depreciation is important. The depreciation is considered as a single technique that is devoid of theoretical economic content. This helps in assigning the cost of the products or periods. The time can be considered as opportune to...
Pages: 15 (3750 words) , Essay , Accounting , Financial Statements
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Marketing Challenges that Eastern Foods has to Face
When the first restaurant of the business is expected to open, the managers of the firm have to decide in regard to the staff required for covering all the operations of the restaurant. The firm’s managers should estimate the number of employees needed and the...
Pages: 8 (2000 words) , Essay , Accounting , Food Industry
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Role of Persuasion in Advertising and Consumer Behavior
This paper illustrates that persuasion is done through the word of mouth approach that essentially takes into consideration the fact that the more people are happy and satisfied with the brand, the more they will buy it again as well as encourage their near and...
Pages: 15 (3750 words) , Essay , Consumer Behavior , Persuasion
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Plan for Effective Marketing Communications Campaign of McDonalds
It is evidently clear from the discussion that through the use of Database Marketing techniques the different outlets of McDonald’s can focus on the incorporation of digital technology in creating a database of customer profiles which would contain information relating to the personal, demographic and...
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A Model of Customer Loyalty and Corporate Social Responsibility
In the article observed, the authors identify the role of corporate social responsibility (the independent service) in promoting the perceived service quality in relation to customer loyalty. So they examined the linkage between corporate social responsibility and customer loyalty via the idea of perceived service...
Pages: 10 (2500 words) , Essay , Loyalty , Corporate Social Responsibility
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Analysis of Barclays Bank in India
Barclays bank entered into the Indian financial market during 1970s and since then, it has experienced tremendous growth and success. In Indian market it offers retail as well as commercial banking services catering more than 400,000 customers and clients. It has opened its multiple banking...
Pages: 9 (2250 words) , Essay , Analytical , Multinational Companies
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The Strategies and Objectives for Mcdonalds Company to Integrate Fully into the European Market
It is evidently clear from the discussion that McDonald`s needs to identify its objectives for entering completion around Europe. The Europe retail industry is extremely competitive is characterized by a number of established local retail stores like Home Center, and Jashanmal National Company, which command...
Pages: 7 (1750 words) , Essay , Marketing Plan , McDonalds
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International Marketing And Political Situation
The political situation has made the country open for the foreign investors and producers, creating favorable legislation in relation to the import and foreign economic activity in general. The legislation of the country is yet difficult enough for understanding and with the country having gained...
Pages: 10 (2500 words) , Essay , Barriers , International
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Marketing Communications Plan for HSBC: Tactics and Action
Despite all the claims of a risk management strategy, HSBC had to write-off over $10bn to cover its losses from the same loans (Charette, 2009). However, since HSBC could raise loans from private capital it worked as a buffer against the bad loans which equipped the...
Pages: 16 (4000 words) , Essay , Advertising , Credit Cards
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Determinants of Demand for Computers
This essay explores the some of the factors that determine the demand for computers. Knowledge and price – according to Venkatesh & Brown two specific barriers, knowledge and price are relevant in the context of PC adoption in homes. Not possessing the requisite knowledge to...
Pages: 12 (3000 words) , Essay , Computers , Demand
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Starbucks Delivering Customer Service
Starbucks is a coffee company in America. It was incorporated in 1971. It is a famous coffee chain known for venturing into roasting business, spices and teas and bean. It operates in over 70 countries and 27339 locations. It has distinguished itself from other coffee...
Pages: 8 (2000 words) , Essay , Customer , Starbucks
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