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Essay Samples on Marketing

Some Marketers Believe That The Customer Is Always Right
(qtd in Kabodian)But a complex structure of global economical processes today demonstrates that up-to-day ethical reflection is problematic today. And the statement of various economists to be occupied with making social “value-free” science, became a reason for ethicists and average customers to start a dialogue.Amartya...
Pages: 8 (2000 words) , Essay
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Marketing Managment
Most proposed definitions of green marketing integrate the standard definition of marketing which are all activities designed to generate and facilitate any exchanges intended to satisfy human needs or wants. Tis standard definition of marketing keeps in mind the basic purpose of marketing, t maintain...
Pages: 13 (3250 words) , Essay
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What is the customer perceived value for IPhone 4
Relationships are established once a person buys an IPhone. Tis is because there are numerous software and support contracts that are inherent in every IPhone purchase. De to this, acustomer will not need to bother to find out the various options available on the market....
Pages: 16 (4000 words) , Essay , Iphone
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Case Study Report
Currently, managers are structuring programs to target their customers effectively by strengthening their brands. Fundamentally, branding is one of the most significant aspects of any enterprise, large or B2B, small or large. On the other hand, a well-executed branding strategy gives an organization...
Pages: 12 (3000 words) , Essay
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Another Revise on B2B
Their internal employees’ efficiency and increase the customer satisfaction level, Hilti is operating their business function in a worldwide area. Hilti has a leading position in the market for products like power tools, fastening devices, construction related equipments and many related services. Hilti continues to...
Pages: 10 (2500 words) , Essay
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Great Wall into the Brazilian market
We observed that the firm is able to optimise the production of the vehicles with the extensive value chain of the organisation. It includes nearly 30 holding subsidiaries and efficient employee base of 60,000 staff (Gwm-global. We also observed that the four vehicle manufacturing bases...
Pages: 12 (3000 words) , Essay
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Social Media Marketing
Users of the social media exchange videos, photos and messages in order to pass important information.Yours Clothing participates in social media by creating accounts in various social media networks. Currently the company uses Facebook, LinkedIn, Twitter, Pinterest, Skype and Instagram. The company uses these social...
Pages: 9 (2250 words) , Essay
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Sustainability and ethics consultancy report
The six principles that should be followed by companies, so as to ensure that they are operating sustainably are depicted henceforth. Firstly, the company should aim at maintain or even enhance quality life of the population, where it is operating. Increasing quality of life includes...
Pages: 10 (2500 words) , Essay
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Formal Assessment 6
Hence for them networking is a suitable marketing tactic. For instance, developing strong relationship with vendors who shall play a key role in referring the event business. Mutual relationships are developed by - event management business referring any wedding client to hotel and simultaneously hotel...
Pages: 7 (1750 words) , Essay
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Marketing Communications
Below is presented graphical illustration of this data.Tablet market in the UK also is highly competitive. According to the survey carried out in July 2014, which aimed to evaluate what tablet manufacturers are the most popular among the UK households, 39% of respondents said that...
Pages: 12 (3000 words) , Essay
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Car Solutions Auto, Inc
To stand out among customers and be a leader in the provision of its services, the company will allow the customers to personalize their order of cars. The personalization will include the interior design of the cars, the exteriors and the colors that they wish...
Pages: 10 (2500 words) , Essay
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Marketing communications
Several research on marketing communications suggested that images that are being shared with the help of direct mail and advertising tool helps to boost mail shot reactions and advertising responsiveness. An integrated marketing communication mix strategy uses several communication tools that enable to enhance sales...
Pages: 10 (2500 words) , Essay
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Service mareking - cinema
The choice of intended value is followed by the creation of this value. The creation process entails setting quality standards of the value, price schedules of the movies, choosing the desired level of customer service and the appropriate channel strategy. Finally, the chosen and created...
Pages: 7 (1750 words) , Essay
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Airline marketing
Positive feedback and information posted on behalf of an ordinary user or customer has a powerful effect and increases trust among other users towards the brand.However, in addition to the potential of positive publicity, the social media networks also pose threats of negative publicity to...
Pages: 8 (2000 words) , Essay
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Advertising in marketing
They could also highlight the areas that they need improvements to be done. The company can also advise their loyal customers to invite their friends to come and purchase goods in the different retail outlets. What is referred to as referrals (Usigbe, 2013, p.It...
Pages: 8 (2000 words) , Essay
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What makes advertising effective
Advertising is, above all else, a sort of communication. It is an extremely structured type of connected communication, utilizing both verbal and nonverbal components created to fill particular space and time configurations dictated by the backer. Additionally, advertising is ordinarily coordinated to groups of individuals...
Pages: 8 (2000 words) , Essay
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Relationship marketing, CRM & customer loyalty programms
In this context, Baines et al. (2008) stated that marketing mix is set of four basic elements namely product, price, place and promotion.A product is physical in nature that is delivered by a manufacturer to its customers. As mentioned by Egan(2001), product is the principle...
Pages: 10 (2500 words) , Essay
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Critical Evaluation of a Case (350 Points)
Sites features are developing since its creation reaching a point where posts of classified advertisements are not charged. By 2007, the company had registered approximately 30 million users doing it the largest social networking within the education environment. In September 2004, a legal case against...
Pages: 8 (2000 words) , Essay
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Any topic (writer's choice)
In another study that targeted female consumers in Canada carried out by Marketelle, a division of Marketele, Tim Hortons claimed the top spot as the company most loved by women, followed by Walmart, Apple, and Starbucks. In some parts of Canada like Quebec the company...
Pages: 10 (2500 words) , Essay
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Critical Perspectives on Management and Organisations
The impact of age manifests in a complex set of organizational practices that get meaning through a set of predetermined discourses. Studies of Western countries reveal that systems of knowledge and socially oriented practices influence the relations of power in the organization (Thomas, Hardy, Cutcher...
Pages: 12 (3000 words) , Essay
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