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Essay Samples on Marketing

The Ethical and Unethical Aspects of the Techniques and Strategies Used by Marketers
Research has shown that some service firms were continuing to use their marketing databases for mail-list management and contact tracking, by automating the old procedures (Ovans, 1999: 18). With today’s advanced technology, the collection, categorizing, and acquiring an integrated view of data is done instantaneously ...
Pages: 17 (4250 words) , Essay
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Annual Report for Toyota Motors
Toyota has been recalling its defected vehicles, its cost structure, cash and inventory (at hand) figures are changing; thereby affecting liquidity position.Toyota earned a healthy 12% Gross Profit margin in extremely challenging economic conditions. The net operating margin became positive 0.8% in 2010 in comparison...
Pages: 12 (3000 words) , Essay
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Enhancing the Marketing Plan
The main competitors of Globaleotechno are: Siss Army watches, Tg Heuer and Rolex. Tese three brands have their own strengths and weaknesses which Globaleotechno will take into consideration before making a decision about their marketing and positioning. Jint ventures of some of the major watch...
Pages: 4 (1000 words) , Essay , Performance Enhancing Drugs
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M. managment & planning JET STAR COMPANY in AUSTRALIA
In 2007 and 2008, i was awarded the Low-cost Carrier of the Year (CAPA), aong many others. I is credited for being the first Australian airline to allow its passengers an opportunity to select their seats when booking for a flight (Jestar. Wth specific reference...
Pages: 4 (1000 words) , Essay
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Marketing Strategy of Apple
First of all, scondary data will be scanned in order to find what existing literature has to say about the topic. Scondary data is data previously gathered by someone other than the researcher for some purpose other than the research project on hand (Burns and...
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Jays Sporting Goods research paper
They also deal in Ammunition. Jy’s Merchandise includes special items like jackets etc with Jay’s logo on them (Jay’s Sporting Goods). Jy’s Sporting Goods has a wide variety of product from different brands whose prices also differ. Snce they have tie ups with many brands...
Pages: 5 (1250 words) , Essay , Hunting
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The effect of economic crisis to the marketing strategy of Volkswagen in Asian market. The case of Vietnam
The research papers will emphasis on identifying the effects of economic crisis on marketing strategies of Volkswagen in Vietnam and ways in which the company is dealing with these effects. Frthermore, te paper will provide some recommendations on ways in which Volkswagen Company can implement...
Pages: 7 (1750 words) , Essay , Matching Markets , Economic Methodology
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Consumer Behaviour: Using Belks theories of the extended self and with reference to Goffman and other releveant theory, analyse a selection of blog posts (approx. 20) and use these to illustrate the different aspects of the self
Based on this, cnsumers have been in a position to express their right to select the best product (Goffman, 1990). Smilarly, ablog post posted by Sif (2012) states that, eonomists say that what makes people full of life is what makes them happy. Individuals make...
Pages: 8 (2000 words) , Essay , Nikola
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Corporate Social Responsibility always adds value to the brand
Organizations for giving such importance to corporate social responsibility is that failing to do so might tarnish global brand reputation and image of the company. Te theories mentioned above suggest the fact that in order to manage the reputation and value of a brand, uderstanding...
Pages: 8 (2000 words) , Essay , Social Responsibility , Henry David Thoreau
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Analyse the key marketing issues from one selected peer reviewed 2013 published journal (a choice of six is provided)
In this study the mindset metrics of consumers is done ting into consideration of both emerging and mature markets of two different countries where in Brazil is taken as the emerging economy and UK as the matured market (Hawkins. Te conceptual study regarding the behaviour...
Pages: 8 (2000 words) , Essay
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Ralph Lauren Rugby 's fail reasons and re-launch marketing strategy
In this report the reasons for the failure of this brand in the market is been studied based on which the marketing strategy that can be utilised for the re-launching of the brand and make it successful is been understood and analysed using various marketing...
Pages: 12 (3000 words) , Essay , Ralph Waldo Emerson
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How High Streets could engage in appropriate marketing practice to evolve to appeal to todays consumers
As the uses of high technology Smartphone and tablet devices have increased, anew battle has started between traditional shopping trends and cyber warehousing to obtain customer’s attention and likewise, cpture a larger market share (Iqbal, 2011). Hgh Street sales volume surprisingly decreased in the end...
Pages: 6 (1500 words) , Essay , House on Mango Street
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Market and Social Research
The continuous rise of alcohol abuse among the young adults and teenagers, tere is a need that should be taken to prevent the vice from escalating further. I means that the study must be performed to determine the knowledge and awareness of the population at...
Pages: 9 (2250 words) , Essay , Young Adulthood , Market Research
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Branding and Sponsorship or Thinking in Brand Management
Companies introduced sports sponsorship as a way of reaching its target audience and as a way of building the brand of the company. Sonsorship in this case means an investment in either cash or kind by an organization or brand in another company’s activity in...
Pages: 7 (1750 words) , Essay , Major League Baseball
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International Marketing
Emergence of the international market place is attributable to number of factors; gowth in technological innovations, gowth in the media, te ever improving service sector and emergence of new countries with great economic potentials such as China, Bazil, Idia & Russia (Lee & Carter, 2012)....
Pages: 14 (3500 words) , Essay , International Marketing
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Services Marketing
Moreover, i goes past simply having clients that are fulfilled, te ambitious people need to have loyal clients. Ddicated clients have a tendency to purchase more significantly, tey talk more which means an entire load of free verbal publicizing for the business or organization (The...
Pages: 8 (2000 words) , Essay , Loyalty
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Globalization for fashion brand Charlotte Olympia
Thus, te first approach is aggregation, were the company uses the distinctive processes used in the original country to attract a larger demand in a new nation (Gregory 2010: 8. Icidentally, te consumer behaviours are similar in different states, ad this allows different establishments to...
Pages: 4 (1000 words) , Essay
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Social media marketing paper
While this seems like a straightforward for in-person interactions, i is challenging in the digital realm. Bcause of the anonymity of online profiles, scial media is a very mysterious place. Tere are plenty of demographics available on social media. Acording to research, 67% of...
Pages: 10 (2500 words) , Essay , Social Marketing , Basketball
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TIS Reflective Report
General sources are not always needed in research as was brought out. I the research, gneral sources do not give out the expected results and data that are needed for analysis. Tey are mainly used in gaining of context. Te research brought out the importance...
Pages: 4 (1000 words) , Essay
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(WAWA)Managing Diversity Awareness Campaign
Adequate pay gap is also seen to exist between male and female workers. Sme of the key findings in respect of gender discrimination existing in the commercial world are essentially as follows (Osborne-Crowley, 2014): Te above mentioned statistics critically reveal that gender inequality is a...
Pages: 8 (2000 words) , Essay , Transgender , Gender Inequality
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