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Marketing Essay

The Competitor orientation, Tech orientation and Customer Orientation effect on performance through salesmanship and technical selling skills
The main aim of this study was to understand the effects of competitor orientation, tech orientation and customer orientation on the performance of the company through salesmanship and technical skills.The term "customer service" encompasses an assortment of techniques used by firms to make certain the contentment of a client; from sociable and thoughtful staff to punctual reply when confronted with produce defects. Successful small company owners often cite this feature as one of the most
Pages: 12 (3000 words), Essay
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MARKET RESEARCH report ON BLACKBERRY phone
The Research carried out by HUES Agency proves that the company is only to blame itself because of the lack of creativity put into its products and promotional strategies. While its competitors are always looking to improve, it is yet to be seen what Blackberry comes up to add value to its products in the near future.The UK mobile market had a subscription of around 83 million users by the end of 2012 compared to 81% total users in 2011. Out of the 83million subscribed users, 40 million had
Pages: 32 (8000 words), Essay
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HOW TO IDENTIFY CUSTOMERS
After all the details regarding the customers’ identity are exhausted, the details have to be linked to respective departments within the business to prevent multiple records of the same customers. Therefore, the dry-cleaning database defined above has to link the following departments; the manager, record keeping, the reception, cleaning, and home delivery departments. Linking the above departments will enable a customer to be identified immediately they get in touch with any of the
Pages: 4 (1000 words), Essay
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Written case study report- intro duction to marketing
As it authorised by the Efficiency and Conservation Authority (EFCA) new building developers increased the usage of insulation rating requirements. Dough who holds a diploma degree from National Diploma in Architectural Technology (NDAT), and Mr. Paul, who is a qualified welder have come up with two Eco products – Eco shack and urban eco shack.Eco –Shacks are 2.4 to 3 meters wide and varying length from 3.6 meters long transportable building. This can be easily transported by an Herb truck
Pages: 12 (3000 words), Essay
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Product Assessment
Businesses have a product cycle of growth, maturity and decline. In each stage businesses have to adjust strategies to complement the needs of the market and environment. In the declining stage, businesses will notice a decline in sales of the product or service. When a product reaches declining stage, it is about time that the company does strategic actions to resuscitate the dying business. At this point, company should look into foreign markets that have need for the fax machine. (May 15,
Pages: 5 (1250 words), Essay
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This report is about Genetically Modified fresh food
Related to technology etc, which can influence the decision towards acceptance of genetically modified foods (Lusk and Sullivan, 2002; Hossain, et al., 2003; Verdurme and Viaene, 2003; Solomon, et al. The actual level of awareness of the public and their perception towards the genetically modified food products is unknown. The recent problems are related to the food labelling. The food labelling results in carrying out of fraud business by the marketers related to the date tagging i. display by
Pages: 9 (2250 words), Essay
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Nike Fuel Band
The idea of social media websites as their ultimate way out to compete with friends and family concerning their exercise goals and achievements while they want to combine altogether the quality and image, and efficiency and fashion to work out. This is supported by an article that tries to establish the fact that Nike fuel band would make sense among people who are sports minded and want to compete with other friends alike (Amsden, 2012).While athletic individuals may be the ultimate targets of
Pages: 7 (1750 words), Essay
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Marketing Planning Process: Preparing the marketing audit for market entry
The company has spotted dealings in the country and based on the PESTEL analysis, a structure move of business operations within the regions in analysed. The paper moves on to consider the internal strengths of Accenture through Mckinsey’s 7M framework and thereby produces a SWOT analysis to understand the implications of moving business into Tunisia. The paper concludes in laying down the key findings of the analysis and suggests recommendations for Accenture to make a successful move into
Pages: 8 (2000 words), Essay
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Viral Marketing
Because the diffusion of traditional communication is limited by the size of the social network (Marsden, 1987; Hill and Dunbar, 2003), thus, chains of WoM communication and customer referrals tend to die out quickly. Second, viral marketing usually contains more interesting content because written communication provides the opportunity to polish communication and self-enhancement concerns lead people to talk about more interesting products and brands (Kaplan and Haenlein, 2011).According to
Pages: 8 (2000 words), Essay
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Marketing Plan
Is because alcohol processing companies and re-sellers cannot use certain catchy advisements to attract customers; they cannot operate for twenty-four hours; they cannot open branch locations near schools or even in certain residential areas; and they can only sell their products to persons above the statutory age limit.This paper is written from the standpoint of the marketing manager of Heineken, United Kingdom, which is a subsidiary of Heineken International, a widely known manufacturer of
Pages: 18 (4500 words), Essay
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Marketing Analysis: Case Study
Own-retail business, e-trade, Shop-in-Shop, Joint wanders with retail accomplices, mono-marked establishment saves, co-marked archives with games organisations and different brands. Consequently, a large amount of brand control is given. Likewise, a "joined dissemination guide" has been set up to guarantee further development and to build brand vicinity in under-infiltrated, prosperous urban communities, without cannibalising their own particular brands and appropriation blend.The Adidas
Pages: 6 (1500 words), Essay
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Healthcare Marketing
It is one of the major sins in the healthcare industry. The hospitals that are not transparent in their wait-list, billing or the treatment of diseases tend to lose their credibility. Transparency in the operations of healthcare services considerably inculcates trust amongst the patients.Confidential information of patients cannot be divulged to third parties without the express consent of the patients. Hospitals which tend to either disclose confidential information to third parties like
Pages: 4 (1000 words), Essay
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3-5 year sample marketing plan
So, basically women of the family with little children form the primary target market for the company.Competitive Rivalry: The competitive rivalry is very high in the kitchen appliance industry as competitors are mainly global ones, like, Haier, Electrolux, Whirlpool and Morphy Richards, to name a few (Letto-Gillies, 1996). The growth of any industry automatically slows down as it matures and competitors become more alike, given that the industry conventions emerge, customers taste converge and
Pages: 6 (1500 words), Essay
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Market entry methods utilised by the international retailer-H&M in the China market
Although this is subjected to huge investment but they are the most efficient way to attract customer attention. Flagship stores can be utilized to increase the market share of the company (Lopez, & Fan, 2009, pp. As numerous shopping malls have opened in China, there is a huge potential in the market. H& M serves as a popular choice to the Chinese youth and they prefer to visit the stores quite often. Today, H& M has 170 flagship stores throughout whole china and it is expanding very fast
Pages: 4 (1000 words), Essay
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Corporate Social Responsibility always adds value to the brand
This paper therefore contends that CSR always adds value to the brand of a trading organization.Trading organizations engage in corporate social responsible behaviors to show positive concerns on environment, communities as well as such related social causes. Among other benefits that result from CSR to trading organizations is the positive promotion of the image of the organization through satisfied employees, customers and the shareholders. In marketing, brand strength determines how well an
Pages: 8 (2000 words), Essay
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The effect of culture in international marketing
It will start with the impact of culture in international marketing, elements of culture and how these elements affect to MNCs, cultural dimension. Finally, it will end with Marketing Strategies for Multinational Company and how these strategies are works for understanding the consumer behaviour in case of MNCs in an international market.According to Hofstede (1980, pp. 21-23) culture is defined as “the collective programming of the mind which distinguishes the members of one group from
Pages: 12 (3000 words), Essay
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The gap: roller coaster ride
The company focuses on quality, innovative designs and gives customers’ demands the first priority (“Gap Inc.: Our Story”). Gap has been experiencing declining sales during the close of last century. According to September 1999 retailers’ report, the sales graph of Gap increased by 7 percent from previous year. However, there were also some unfavorable statistics. Almost the entire increase of 7 percent occurred in the young divisions like the Old Navy and Banana Republic. Both the
Pages: 5 (1250 words), Essay
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The marketing of foods and non-alcoholic beverages to children. Setting the research agenda
Story and French (2004) found that children are seen by the food industry as a pivotal market sector, as they influence their own purchases and their parents. According to them, developing brand loyalty at that young stage of life also looks for guaranteeing lifelong product purchases. Therefore, it is necessary for the food and beverage companies to advertise to children as they are Key stakeholders.However, evidence show that the evil done by the extensive promotion has not been curtailed. On
Pages: 8 (2000 words), Essay
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A Marketing Plan for Successful Market Entry
By end of 2015 .Secondly, to raise awareness of a differentiated Vanilla coke brand positioning by end of the year 2014.Thirdly, to grow market share by 12% in the US by end of 2014.Finally, to increase sales revenue to 23% in US by first quarter of 2014.The key objective of an organization’s marketing efforts is to develop relationships that is satisfying with customers so as to benefit both the customers and the organization. These efforts help marketing to serve as an important role in
Pages: 8 (2000 words), Essay
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Understanding service dominat logic
Besides, it is also claimed that S-D logic promotes sharing of new ideas and knowledge within the firm and facilitates in overcoming from conventional mental paradigm (Layton, 2008; Ford & Bowen, 2008).S-D logic in general terms is considered as a change in the marketing philosophy away from goods dominant logic (G-D logic) which predominately included tangible resources and value surrounded to them, regarding service paradigm with a significant focus on intangible resources, reciprocal
Pages: 8 (2000 words), Essay
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