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Essay Samples on Marketing

You have been appointed as consultants to the Board of Directors and to advise them on possible options available to them now, and put forward your recommendations as to their future marketing options
Harvard classmates Cameron Winklevoss and Tyler Winklevoss claim that Zuckerberg stole their idea for a social networking site whilst he was employed by them to assist with the sites development, te site in question being connectu. Tey filed a lawsuit as early as 2004 but...
Pages: 5 (1250 words) , Essay
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Your task is to develop a strategy to market White Appliances microwave ovens in India. Include target market(s), segmentation and positioning strategies, product features and branding, price, promotion, distribution and retailing in your programme. Yo
The main challenge faced by White Appliances Inc. i how the company should sell the microwave product in India successfully (Majumdar 2010, p Microwave products refer to the cooking devices that help in both cooking and reheating of food by passing the foods to be...
Pages: 14 (3500 words) , Essay , Food Inc
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Your company has won a contract to market the new ipad 4 in europe.the managing director has dicided to split the marketing, to target individual countries,based on their economy and culture. you manager has asked you to submit a proposal in writing of 20
The issue of tariffs was induced by the executive arm of the government and has been a major hindrance to the sale of products. Tis factor is bound to affect the marketing of the product in the country (Henry, 2009, 48). Sifting focus to the...
Pages: 8 (2000 words) , Essay
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You are required that you write a 1000-word analysis on a marketing news story which has appeared in 2012 and was published in English
By closely examining the 4P’s Marking Mix Model; poduct, pace, pice, ad promotion, i is noted that the success of marketing is based on the strength of connection established between the corporation and its target customers (Wollan et al. ,2011, p This is the sole...
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You are to choose a branded consumer product or service and critique the marketing communications mix used to promote it to its target audience. In your analysis, you should explain why, in your opinion, specific elements have been selected to support the
The focus of this paper is in this particular issue while integrating the concept associated with the actual communication mix used to promote Rolex to its target audience. Te proponent of this report chooses Rolex as a branded consumer product and critiques its associated communications...
Pages: 8 (2000 words) , Essay , The Chosen , Tennis
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You are the Marketing Director of Geely Auto UK and you are preparing a detailed marketing report for the board of the company many of whom are not familiar with marketing in the UK
The company goal of “Let Geely cars go all over the world” can be met by adhering to the above mentioned factors. A improved customer relationship will also be the focal aspect of the marketing strategies. Te focus of the marketing strategy is to enhance...
Pages: 9 (2250 words) , Essay
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You are the Marketing Director of Geely Auto UK and you are preparing a detailed marketing report for the board of the company many of whom are not familiar with marketing in the UK
The company goal of “Let Geely cars go all over the world” can be met by adhering to the above mentioned factors. A improved customer relationship will also be the focal aspect of the marketing strategies. Gobalization of economies has provided the companies with the...
Pages: 9 (2250 words) , Essay
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You are required to assess the current situation of Jollibee to determine the strategic choices and options available to take the brand world-wide
Expansion with 80 stores operating outside Philippines; 26 stores in the USA, 32 stores in Vietnam, 11 stores in Brunei and 7 stores in Qatar, Kwait, Hng Kong and Jeddah. I has received the ‘Best Employer’ award in Philippines from Hewitt (Jollibee, 2013a). Te company’s...
Pages: 8 (2000 words) , Essay , Filipino Immigration , Fast Food
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Your manager of the chosen organisation has asked you to compile a report investigating opportunities using a digital approach to marketing your products & services
Its shares were first traded on the New York Stock Exchange in the year 1972. N other retail store in the world is larger than Wal-Mart. I addition, i terms of private employers Wal-Mart ranks first with more than two million employees in all its...
Pages: 11 (2750 words) , Essay , The Chosen
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You are asked to write an individual essay on how you believe companies have used an understanding of consumer emotions to attract customers and persuade them to buy their products and services; apply it to real-life examples
The traditional method fails to analyze what triggers the consumers’ emotions and focus more on the products and their benefits (Saad 2011, 64). Te research ends up with a result that is not sufficient because they fail to get what captures the mind and the...
Pages: 8 (2000 words) , Essay
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You will need to design a win-win strategy and a CSR strategy for your chosen company (the chosen company of my group is Praxair). You should use the game CEO.2 to guide your win-win strategy (My group has done the CEO2 game, the chosen industry is chemic
CO2 is known to lead to global warming as it creates a blanket over the atmosphere blocking sun rays from getting outside the earth. Tis in turn heats up the air in the atmosphere and the general temperatures in the globe increase. Tis disturbs the...
Pages: 4 (1000 words) , Essay , The Chosen
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Yahoo Corporation
It has very powerful trading partners besides having commendable customer service across the nations. Te e-commerce expertise as well as integration of customer services such as search engines and the photo sharing also show great strengths within the corporation. Waknesses: te company suffers quite slow...
Pages: 4 (1000 words) , Essay , Target Corporation
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You are required to write a report on how you intend to market the product or service during the first two years of trading. The report will also include recommendations on whether the product or service could be successfully marketed overseas. The rep
This is because; te company prominently claims that its primary business intension is to improve lifestyle and eating habits of small children in school, wose parents are mostly occupied in their professional lives. I is highly rational on behalf of the company to start up...
Pages: 24 (6000 words) , Essay , Transaction Cost Economics
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You can choose the topic that you prefer
However, eery marketing manager should understand the behaviors of consumers and to implement in a conceptual framework. Tis conceptual framework of consumer’ behavior always assists the business to develop in the global market. Trough this, te company can satisfy the consumers and fulfill the demand...
Pages: 15 (3750 words) , Essay
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You have been asked by your Managinet, you need to design, plan and delivg Director to develop a new market offering for your clothing company. Targeting the UK marker a new food offering into an already cluttered marketplace
To the disadvantage of the company, te UK Value Added tax increased from 17. 5percent to 20 percent. A a result, HM will now have to hold 20 percent of its earnings to ensure compliance with this recent change in legislation. Tere are no corporate-oriented...
Pages: 12 (3000 words) , Essay
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You choose your favor topic
The business model included a physical store to process customer orders that were made with the help of online order portal of Pizza Hut (Bamber, 2008). I order to understand the process of clicks and mortars and its importance, te theme of this concept must...
Pages: 12 (3000 words) , Essay
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You will need to research a luxury fashion brand and its branding strategy, looking at the evolution, identify challenges and current issues
Givenchy Strategy and creativity has been immense in the fashion and design industry. I has transformed its young and energetic employees into an outlet of fashion creativity. I started as a relatively young luxury design in 1952 and it was hardly known in the midst...
Pages: 8 (2000 words) , Essay , Madonna , Current Issues
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You will need to research a luxury fashion brand and its branding strategy, looking at the evolution, identify challenges and current issues
Givenchy Strategy and creativity has been immense in the fashion and design industry. I has transformed its young and energetic employees into an outlet of fashion creativity. I started as a relatively young luxury design in 1952 and it was hardly known in the midst...
Pages: 8 (2000 words) , Essay , Current Issues
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You are a senior marketing consultant working for Global Marketing Solutions plc. Your chosen global brand has commissioned you to produce a report that answers the following questions:
Previously the marketing mix of the companies is illustrated by defining the four P’s of marketing; tese were product, pice, pace and promotion (Keegan, &Green, 2011). Bt over the period of time, wth the increase in number of service providing companies another three P’s were...
Pages: 6 (1500 words) , Essay
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You are the marketing manager of a certain company (please pick one company in the industry of your choice; this can be a start-up or an existing company). Considering the scenario above please define the steps you need to take in order to design a zero-b
They have also divided the market according to the age and lifestyle of the consumers. Tough the organisation focuses almost all the section of the market, tey prefer to provide more attention towards the middle class population aged between 16-35years (Marketline, 2014). Te organisation mainly...
Pages: 10 (2500 words) , Essay , Gap Inc , Zero Tolerance
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