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Essay Samples on Marketing

The Ethical and Unethical Aspects of the Techniques and Strategies Used by Marketers
Research has shown that some service firms were continuing to use their marketing databases for mail-list management and contact tracking, by automating the old procedures (Ovans, 1999: 18). With today’s advanced technology, the collection, categorizing, and acquiring an integrated view of data is done instantaneously ...
Pages: 17 (4250 words) , Essay
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The Primary Source of Substantive Law With Respect to Patent Protection Within the UK
A trademark is a distinguishing feature of any business entity or product that sets it apart from others. Distinguishing features may include a name, logo, slogan, design, colours and numbers either individually or a combination of any of these characters. In this case, Barak and...
Pages: 11 (2750 words) , Essay , Tort Reform , No Exit
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The Role of The Marketing Communication of ZAMOG
In the case of condoms, social marketing serves to be an alternative source of products and information for people who seek privacy when obtaining such information UNAIDS, 2000). Through social marketing, condoms can be made available at places where people usually visit rather the health...
Pages: 10 (2500 words) , Essay , Social Marketing , Condoms
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The Essence of Marketing Strategy
Buyers are now looking for the best products or services at the minimum possible prices. They are not after the brands and are looking for only complete value for their money. Surviving in hard times requires a strong determination and a positive attitude. But in...
Pages: 21 (5250 words) , Essay
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The Present Situation in the Burgeoning Dual Use Leisure Facilities Market in the United Kingdom
The main aim of the study is the accessibilities of Dual Leisure Facilities and contribution of families in the UK. Dual Leisure avails leisure activities as a division which comprises both interiors with outside activities of the subject. The dual uses are constantly are not...
Pages: 34 (8500 words) , Essay , Colleges About Sports
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The Security Issues in Direct and Digital Marketing
Companies are becoming aware of this pressing problem and aligning their business and marketing strategies along these lines to counteract the general suspicion of the part of the potential users and buyers of their products. These horrifying figures regarding the increasing trend of identity theft have created...
Pages: 21 (5250 words) , Essay , Internet Fraud , Identity Theft
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The Marketing of The Apple Company
In contrast to the Apple store, the Apple website has been in operation for a long time and has been serving the very same purpose for consumers (Free-Press-Release Inc. Apple consumers have been making use of the Apple website to acquire information about new Apple...
Pages: 10 (2500 words) , Essay
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The effect of economic crisis to the marketing strategy of Volkswagen in Asian market. The case of Vietnam
The research papers will emphasis on identifying the effects of economic crisis on marketing strategies of Volkswagen in Vietnam and ways in which the company is dealing with these effects. Frthermore, te paper will provide some recommendations on ways in which Volkswagen Company can implement...
Pages: 7 (1750 words) , Essay , Matching Markets , Economic Methodology
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To what extent could it be argued that entrepreneurship is gendered
Helene Ahl has indicated that dominant discourses of entrepreneurship emanate from masculine foundations, wich symbolically connect essentialist ideas of masculinity with entrepreneurship (Ahl 2006, p Although, wmen entrepreneurs bear the same motivations and responses to business ownership, tey may be positioned differently from “true”...
Pages: 11 (2750 words) , Essay
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The Brand Communication Plan of Divine Chocolate and and Marketing Communication
The report then analyzes the overall chocolate industry and identifies opportunities that the company can use to improve its branding and communication strategies. The report also presents a context analysis of Divine chocolate and then identifies the influence of companies that have fair trade certification....
Pages: 12 (3000 words) , Essay , Divine Comedy
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The Portfolio 1 Task is called a 'Back Translation' exercise: we take a finished piece of marketing communications work e.g. an advertisement and 'work backwards' i.e. imagine the creative brief that was the basis of the creative work
Consumers especially workers engage in various duties and activities on a daily basis. Sch activities tend to destroy their hands especially if there are no protective devices. Te available hand gloves are either made for very intensive jobs or are expensive to afford. Te Dragon...
Pages: 4 (1000 words) , Essay , The Garden Party
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The management of global trade distribution for Nike
Through its fiscal reports, i is apparent that Nike Incorporation earns more revenue from international sales compared to the income obtained from sales in the United States of America. Tis trend can be attributed to its innovative nature, mrketing strategies and its reliable distribution channels....
Pages: 5 (1250 words) , Essay , Nike , Hockey
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The relationship between internal and external customer service
Profitability, cstomer-centred organizations enjoy the following benefits: dfferentiation from competitors; icreased customer satisfaction and retention; iproved image in the customer’s eyes; mnimized price sensitivity; ehanced reputation; iproved staff morale; reduced costs; icreased productivity; god internal customer/supplier relationships; ecourage participation among employees; cntinuous improvements to the...
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To what extent Nikes marketing strategies contribute to its success
22), amarketing strategy can simply be understood as an organization’s attempt to integrate all its marketing goals into a unified comprehensive plan. Fr that matter, i should be expected that a company’s marketing strategy will be line with its overall mission statement, tereby forming the...
Pages: 20 (5000 words) , Essay , Earnings of Professional Athletes , Yeats
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Task 2
There are various reasons that can make the number of customers for a given organization to either increase or decrease. Tese factors vary from customer experience, qality of products an organization offers, te additional benefits a particular group gives its customers and so forth. Tis...
Pages: 6 (1500 words) , Essay
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TIS Reflective Report
General sources are not always needed in research as was brought out. I the research, gneral sources do not give out the expected results and data that are needed for analysis. Tey are mainly used in gaining of context. Te research brought out the importance...
Pages: 4 (1000 words) , Essay
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Teaching case study for international marketing
The company also has products of its own. Te company is famous for selling all products for £ 1. Tis unique pricing policy helps the brand to attract maximum number of customers. Te firm promotes its brand by maintain its strong and active presence in...
Pages: 14 (3500 words) , Essay , International Marketing , Anne Frank
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Target market
Due to this, sme consumers do not really regard what the company advertises but trust in the brand to deliver what they want. Jhnson and Johnson Inc. hve identified that giving the consumers what they want is the best thing for the business. Tis can...
Pages: 4 (1000 words) , Essay , Trail of Tears , Tears
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The Evolution of Market
Marketing industry involves the market analysis and selection of particular market target by providing quality customer value and comprehending the consumer’s behavior. Marketing, therefore, requires statistical interpretation of data and research to enable the manufacturers to understand the consumer’s needs....
Pages: 4 (1000 words) , Essay , Human Evolution , Evolution
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Trusting the Stock Market
The stock market does not necessarily give information about the financial status of a company, instead, it shows its status according to the millions of investors who invest their resources which is mostly the virtual money in their online bank accounts, so as to take...
Pages: 4 (1000 words) , Essay , Stock Market Crash , Stock Market
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