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Marketing Essay

The importance of recruitment and selection of sales people
The focus of good recruitment is in matching the capabilities, talents and skills of a particular candidate with the demands and requirements for the job(www. There must be transparency and uniformity in the recruitment process, in order to identify the most meritorious candidates available for a sales job (www. The manner in which the recruitment is carried out will affect the kind of candidates who get selected finally. During the process of recruitment, the selectors need to match up the
Pages: 5 (1250 words), Essay
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The Ethical and Unethical Aspects of the Techniques and Strategies Used by Marketers
Research has shown that some service firms were continuing to use their marketing databases for mail-list management and contact tracking, by automating the old procedures (Ovans, 1999: 18). With today’s advanced technology, the collection, categorizing, and acquiring an integrated view of data is done instantaneously 
Pages: 17 (4250 words), Essay
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The Primary Source of Substantive Law With Respect to Patent Protection Within the UK
A trademark is a distinguishing feature of any business entity or product that sets it apart from others. Distinguishing features may include a name, logo, slogan, design, colours and numbers either individually or a combination of any of these characters. In this case, Barak and John hope to rely on a distinctive design which is similar to those used by MP3 players.
Pages: 11 (2750 words), Essay
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The Essence of Marketing Strategy
Buyers are now looking for the best products or services at the minimum possible prices. They are not after the brands and are looking for only complete value for their money. Surviving in hard times requires a strong determination and a positive attitude. But in today’s fast and merciless marketplace, more is needed than a winner’s attitude.
Pages: 21 (5250 words), Essay
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The Present Situation in the Burgeoning Dual Use Leisure Facilities Market in the United Kingdom
The main aim of the study is the accessibilities of Dual Leisure Facilities and contribution of families in the UK. Dual Leisure avails leisure activities as a division which comprises both interiors with outside activities of the subject. The dual uses are constantly are not done in the usual action hour 
Pages: 34 (8500 words), Essay
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The Security Issues in Direct and Digital Marketing
Companies are becoming aware of this pressing problem and aligning their business and marketing strategies along these lines to counteract the general suspicion of the part of the potential users and buyers of their products. These horrifying figures regarding the increasing trend of identity theft have created a general air of mistrust  
Pages: 21 (5250 words), Essay
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The Marketing of The Apple Company
In contrast to the Apple store, the Apple website has been in operation for a long time and has been serving the very same purpose for consumers (Free-Press-Release Inc. Apple consumers have been making use of the Apple website to acquire information about new Apple products and services.
Pages: 10 (2500 words), Essay
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The effect of economic crisis to the marketing strategy of Volkswagen in Asian market. The case of Vietnam
The research papers will emphasis on identifying the effects of economic crisis on marketing strategies of Volkswagen in Vietnam and ways in which the company is dealing with these effects. Furthermore, the paper will provide some recommendations on ways in which Volkswagen Company can implement strategies in order to deal and cope with effects of economic crisis in Vietnam.According to Kumar (2005), research is referred to as a systematic and scientific way of information explorations
Pages: 7 (1750 words), Essay
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To what extent could it be argued that entrepreneurship is gendered
Helene Ahl has indicated that dominant discourses of entrepreneurship emanate from masculine foundations, which symbolically connect essentialist ideas of masculinity with entrepreneurship (Ahl 2006, p. Although, women entrepreneurs bear the same motivations and responses to business ownership, they may be positioned differently from “true” entrepreneurs, who are exclusively male and serial entrepreneurs.Since female serial entrepreneurs are not many, one of the assumptions detail that
Pages: 11 (2750 words), Essay
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The Brand Communication Plan of Divine Chocolate and and Marketing Communication
The report then analyzes the overall chocolate industry and identifies opportunities that the company can use to improve its branding and communication strategies. The report also presents a context analysis of Divine chocolate and then identifies the influence of companies that have fair trade certification.
Pages: 12 (3000 words), Essay
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The Portfolio 1 Task is called a 'Back Translation' exercise: we take a finished piece of marketing communications work e.g. an advertisement and 'work backwards' i.e. imagine the creative brief that was the basis of the creative work
Consumers especially workers engage in various duties and activities on a daily basis. Such activities tend to destroy their hands especially if there are no protective devices. The available hand gloves are either made for very intensive jobs or are expensive to afford. The Dragon hand gloves is made of very high quality materials and can be universally applied in the daily activities of the target consumers.Encourage the consumers that the dragon hand glove is 100% protective and assure them
Pages: 4 (1000 words), Essay
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The management of global trade distribution for Nike
Through its fiscal reports, it is apparent that Nike Incorporation earns more revenue from international sales compared to the income obtained from sales in the United States of America. This trend can be attributed to its innovative nature, marketing strategies and its reliable distribution channels. The company has four distribution centres in America and many others located in different countries around the world. One of the biggest distribution centres is the Chinese subsidiary located in
Pages: 5 (1250 words), Essay
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The relationship between internal and external customer service
Profitability, customer-centred organizations enjoy the following benefits: differentiation from competitors; increased customer satisfaction and retention; improved image in the customer’s eyes; minimized price sensitivity; enhanced reputation; improved staff morale; reduced costs; increased productivity; good internal customer/supplier relationships; encourage participation among employees; continuous improvements to the company’s operations (Cook, 2008).That is why many organizations
Pages: 10 (2500 words), Essay
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To what extent Nikes marketing strategies contribute to its success
22), a marketing strategy can simply be understood as an organization’s attempt to integrate all its marketing goals into a unified comprehensive plan. For that matter, it should be expected that a company’s marketing strategy will be line with its overall mission statement, thereby forming the basis of its marketing plan in turn.While marketing is an effective way of focusing attention on the company, branding is certainly a significant marketing tool. According to the American Marketing
Pages: 20 (5000 words), Essay
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Task 2
There are various reasons that can make the number of customers for a given organization to either increase or decrease. These factors vary from customer experience, quality of products an organization offers, the additional benefits a particular group gives its customers and so forth. This metric can be analyzed in regard to the Alnahdi group – Mize Company in order to calculate the increment of the number of customers that can be associated with any of the above-mentioned factors (Carter,
Pages: 6 (1500 words), Essay
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TIS Reflective Report
General sources are not always needed in research as was brought out. In the research, general sources do not give out the expected results and data that are needed for analysis. They are mainly used in gaining of context. The research brought out the importance of what to use in referencing. In referencing, there is need for aiming on the credibility of sources basing on the requirements that are needed in the research. Referencing in this way will bring out the correct information on the
Pages: 4 (1000 words), Essay
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Teaching case study for international marketing
The company also has products of its own. The company is famous for selling all products for £ 1. This unique pricing policy helps the brand to attract maximum number of customers. The firm promotes its brand by maintain its strong and active presence in different social media sites like facebook, twitter, pin interest etc (Agrawal, 1995). Through this social media sites the company performs different marketing activities for increasing its brand value. The brand has large number of female
Pages: 14 (3500 words), Essay
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Target market
Due to this, some consumers do not really regard what the company advertises but trust in the brand to deliver what they want. Johnson and Johnson Inc. have identified that giving the consumers what they want is the best thing for the business. This can be supported by the recent change of product ingredient in their products (removal of formaldehyde and 1,4-dioxane). This was due to a claim that the ingredients were known carcinogens.Johnson and Johnson Inc. in targeting their market, ensures
Pages: 4 (1000 words), Essay
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The Evolution of Market
Marketing industry involves the market analysis and selection of particular market target by providing quality customer value and comprehending the consumer’s behavior. Marketing, therefore, requires statistical interpretation of data and research to enable the manufacturers to understand the consumer’s needs.
Pages: 4 (1000 words), Essay
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Trusting the Stock Market
The stock market does not necessarily give information about the financial status of a company, instead, it shows its status according to the millions of investors who invest their resources which is mostly the virtual money in their online bank accounts, so as to take part in the stock market trading.
Pages: 4 (1000 words), Essay
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