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Essay Samples on Marketing

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Objectives of Peter Alexander Promotional Plan
The paper tells that Peter Alexander already possesses significant brand equity, however, it is important to note that it has restricted itself to a very niche market of people who value nightwear and shop online for it. To expand its market, Peter Alexander must reach...
Pages: 8 (2000 words) , Essay , Internet Marketing , Loyalty
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Other topic
Based on this, Nissan Company needs to implement effective market communication to neutralize this negative reputation especially in its new market in Britain.Nissan Company is also faced by the problem of increased globalization; Nissan Company is located in a region with high rates of automotive...
Pages: 8 (2000 words) , Essay
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Omni-Channel Retail Marketing
The way the customer's shop has changed recently since the shoppers combine many retail channels to get the best overall range, convenience and value for themselves. The suppliers and retailers are preparing themselves for the inevitable changes, opportunities, and challenges (Ghezzi, 2015)....
Pages: 11 (2750 words) , Essay , Business Analysis , Bunker Hill
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