Facebook Pixel Code
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Marketing Strategy - Editing Essay Example

Show related essays

Marketing Strategy - Editing

This is a preview of the 7-page document
Read full text

A lot of information that is available about the company and this need to be explored before actually trying to draw out a new primary research for the company. Also there are a lot of changes and improvements that can be made in the company based on this study. The secondary research helps evaluate the current situation of the company.The telecom industry of the Middle Eastern countries has seen a continuous growth. A forecast by Informa Telecoms and Media shows that the year 2009 will continue to see a constant growth, with almost 28.68 million net inclusions into the mobile market this year. The market is very wide and has as many as almost 250 million mobile subscribers and is expected to reach as high as 250.79 million by the end of 20094.Etisalat is one of the oldest telecom providers in UAE. It is headed by Mohammad Al Qamzi, the CEO. The company was incorporated in 1976 and has become a part of the Financial Times Top 500 Corporation. In terms of the capitalization and revenues, this company stands on the 6th position in the Middle East. This is the only other largest contributor other than the oil sector, in the development programs of the UAE federal Government. It has also been awarded for being a socially responsible corporation. Etisalat has also been honored for the nationalization programme5.Etisalat offers a number of different products and services. They have a wide variety of products in their portfolio, which totals to almost a hundred and fifty. These include items like the fixed lines, mobiles, and value added services for businesses and consumers. This does not include the additional products and services that are provided by the company to people with special needs6.Etisalat’s main region of functioning is in UAE and Iran. The company has also had plans to enter into the markets of the Kurdish region7. The company is successfully operating in 16 markets across the world, of which Saudi, UAE and Egypt are the top three markets.Businesses of all sizes, no longer limited by distance, will be able to reach new markets. Innovative technologies will open up fresh opportunities across the globe, allowing the supply of new goods and services to everyone who wants them”8.I do not have a direct role in the company. I have chosen this company as there is an easy access to information for the company. Also being biggest in the industry, and since the company has a strong possibility for improvement, hence I have chosen

This is a preview of the 7-page document
Open full text


Ajou, N.E., 2009, ‘Growth continues in 2009 for Middle East telecoms industry, forecasts Informa Telecoms and Media’, 15 February 2009, Accessed on 5 March 2009, Retrieved from http://www.ameinfo.com/184880.html

Ammari, S.S., 2008, ‘Etisalat presents over 150 services, products and pricing plans during Gitex Dubai 2008’, 25 October 2008, Accessed on 4 March 2009, Retrieved from http://www.ameinfo.com/172831.html

Barkhouse, D., 2009, ‘Week 4: Product life Cycle’, Accessed on 6th March 2009, Retrieved from: http://www.barkhouse.me.uk/MBA/Module%205/week%204/Week%204%20DQ%203.htm

BI –ME, 2007, ‘Etisalat presents vision and strategy for 2007’, 25th April 2007, Accessed on 2nd March 2009, Retrieved from http://www.bi-me.com/main.php?id=9372&t=1&c=34&cg

Business Dictionary, 2009, ‘Competitive Advantage’, Accessed on 3rd March 2009, Retrieved from http://www.businessdictionary.com/definition/competitive-advantage.html

Business Dictionary, 2009, ‘Strategic Objective’, Accessed on 4th March 2009, Retrieved from http://www.businessdictionary.com/definition/strategic-objective.html

Business Strategy – Marketing Strategy, 2009, ‘Marketing Strategy’, Accessed on 4th March 2009, Retrieved from http://www.businessdictionary.com/definition/marketing-zstrategy.html

Etisalat – Press releases, 2008, ‘Etisalat Chairman Unveils Strategy to Realise Group Synergies’, 21st May 2008, Accessed on 3rd March 2009, Retrieved from http://www.etisalat.ae/index.jsp?lang=en&type=content&currentid=6d88e15c0b56a010VgnVCM1000000a0a0a0a____&contentid=ab9e39cee2f0a110VgnVCM1000000c24a8c0RCRD&parentid=ed38800d1f52a010VgnVCM1000000a0a0a0a____

Etisalat, 2009, ‘About – us, Corporate Information’, Accessed on 4th March 2009, Retrieved from http://www.etisalat.ae/index.jsp?lang=en&type=channel&currentid=a79a8e621187b010VgnVCM1000000c24a8c0____&parentid=ed38800d1f52a010VgnVCM1000000a0a0a0a____

Jobber, D., 2004, Principles and Practice of Marketing, 4th Edition, McGraw – Hill, Berkshire

Johnson, G., Scholes, K. and Whittington, R., 2006, ‘Exploring Corporate Strategy’, 7th edn, Prentice Hall, Essex

Kotler, P., & Armstrong, G., 2007, ‘Principles of Marketing’, 12th edition, 9 March 2007, Prentice Hall

Ormanidhi, O., &Stringa, O., 2008, ‘ Porter’s model of generic competitive strategies: a convenient approach to a firm’s analysis’, The national Association for Business Economist, 21st October 2008

Porter. M.E., 1998, ‘Competitive Strategy: Techniques for Analyzing Industries and Competitors’, 1st June 1998, 1st edition, Free Press

Quick MBA, 2007, ‘Ansoff Matrix’, Accessed on 3rd March 2009, Retrieved from http://www.quickmba.com/strategy/matrix/ansoff/

Sloman, J. and Sutcliffe, M., 2004, ‘Economics for Business’, 3rd edn, Prentice Hall, Essex

Smith , Q., 2008, ‘Etisalat plan to enter the Iraq Market’, 28 February 2008, Accessed on 4th March 2009, Retrieved from http://www.itp.net/news/512459-etisalat-plans-to-enter-iraqi-market

Value based management, 2008, ‘The BCG Matrix: product Portfolio method’, 25th March 2008, Accessed on 5th March 2009, Retrieved from http://www.valuebasedmanagement.net/methods_bcgmatrix.html

Close ✕
Tracy Smith Editor&Proofreader
Expert in: Journalism & Communication, Sports & Recreation, Professional
Hire an Editor
Matt Hamilton Writer
Expert in: Journalism & Communication, Design & Technology, Architecture
Hire a Writer
preview essay on Marketing Strategy - Editing
WE CAN HELP TO FIND AN ESSAYDidn't find an essay?

Please type your essay title, choose your document type, enter your email and we send you essay samples

Contact Us