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Marketing Strategy Essay Example

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Marketing Strategy

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Marketing Strategy. The above quote simply means that the customer’s priority is not the price of the goods they are buying but rather the QUALITY of the goods purchased by them. One way to lure new clients from competitors is to offer low prices for HIGH quality goods.ANALYSIS OF GRAPH, Based on the above graph, it shows that even though Sage has been doing a fine job of generating income for the past five years, but still the income the have earned is still far below the FTSE 100 index. Therefore, the graph above is a wake up call to the management of Sage that they must double their efforts to make reach the benchmark above. The above graph is actual proof that its competitors(Weston, 1993) are doing BETTER than what the Sage company is doing.

Therefore this shows that Sage company does not have the biggest share because of its below par sales performance. The graph states clearly that the most appropriate index against which the TSR of the Company should be measure is the FTSE 100 index because of the size comparison of the company.Present Marketing Strategy. Small and medium scale enterprises have shown strong needs to purchase business (specifically accounting ) software in order hasten and make more accurate current manual accounting business transactions. Such companies have back offices where accounting and bookkeeping (Larson, 1995) services are being processed. The medium and larger companies do need software that can make their tasks easier. When the accounting system is accurate and is updated constantly by the computer, then the customers and suppliers will know, as soon as possible (ASAP), what the daily business problems are so that remedies that will lessen the damage done will be put in place earlier. This is where Sage comes to the rescue. Sage will help, in a big way, the small and medium rate industries with their bookkeeping needs and accounting functions. The software, however, are being purchased by some the small companies.Based on the above, the company has been very successful with the present marketing strategy (Thompson, 1999). The income statement clearly shows that there is its present income has been on the rise. Because the present strategy is on the right track, then we will now be implementing a new strategy will be discussed below. This strategy is called Resource based marketing (Kinnear, 1996) strategy. According to Sage. Marketing Strategy.

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Porter, Michael, Competitive Advantage, The Free Press, NY, 1985.

Campbell, A., Luchs, K., Strategic Synergy, Thompson, London, 1998

Churchill, G., Peter, J., Marketing, Irwin Press, London, 1995

Thompson A., Strickland A., Strategic Management, London, 1999

Irwin, D., On Target –Achieving Best Business Performance, London, 2000

Dilworth, J., Production & Operations Management, McGrawHill, London, 1993

Weston, J., Brigham, E., Essentials of Managerial Finance, Dryden, London, 1993

LarsonK., Miller P., Financial Accounting, Irwin Press, London, 1995

Kinnear T., Taylor, J., Marketing Research, McGrawHill, 1996

Samuelson, P., Economics, McGrawHill, London, 1973

Sage.Com (http://www.sage.com/downloads/2005_report.pdf)




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