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Critical Analysis on Marketing Activities of Long Beach Seafood Restaurant

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The paper tells that problems of Long Beach Seafood restaurant can be identified as those factors which remain incapable of satisfying their customers. Thus, the problems can be stated to be lack of space which compels the customers to wait for extra hours in order to get a seat for enjoying the food. Furthermore, the restaurant is also found to engage less manpower which delays their service process. Additionally, the restaurant even fails to provide certain facilities related to food i.e. availability of cuisines of various countries such as India and Korea among others. According to the nature of the service offered by the restaurant, it can be stated that it possesses a few definite opportunities to expand their business nationally and internationally.

The various national and international awards won by the restaurant for its services provide it the opportunity to successfully branch out in other nations. The threats of Long Beach Seafood restaurant can be mentioned to be the competitive market trends for which the management requires developing innovative ideas frequently to remain ahead in the competition. New entrants are also considered to be a major threat for the restaurant because the new restaurants establish its business with modern technologies and provide faster services to the customers which can gravely threaten the business of Long Beach. Generally, the restaurant witnesses a unique threat which relates to the actuality that local people rarely seek their services regularly except for certain occasions. With the help of the above analysis, Long Beach can plan or formulate effective strategies in order to operate its business nationally as well as internationally. The strengths will likely aid the restaurant to formulate systematic procedures for raising the degree of their performance or service by introducing various innovative dishes for the customers. Furthermore, the defined weaknesses will the restaurant chain to improve their performances by considering effective measures while making strategic plans.

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preview essay on Critical Analysis on Marketing Activities of Long Beach Seafood Restaurant
  • Pages: 16 (4000 words)
  • Document Type: Essay
  • Subject: Marketing
  • Level: Masters
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