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The UK Soft Drinks Essay Example

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The UK Soft Drinks

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The UK Soft Drinks. Put a continuous pressure on soft drinks industry in terms of carbon emissions as it has a close relation with the manufacturing of plastic bottles. These factors enforced the customers to drink straight from the tap. Consumers are really worried regarding the impact of transportations and packaging; therefore, the water producing companies essentially advertise the advantages of purity of water, its mineral content, and preferences.Since 2010, the soft drinks industry has been observing a promising trend in terms of hygiene standards. Due to continuous imposing efforts of UK governments, the inclusion of artificial contents (coloring and flavoring) in soft drinks has been minimized. This action has motivated the insightful parents to purchase drinks for their children.

The Robinson’s product ‘Be Natural’ has come out as the first squash made up of natural ingredients (Female First, 27 March, 2009). Britvic introduced 600ml PET format in April, 2010 which earned the best record sale of the last 15 years of the industry. Britvic Soft Drinks Ltd along with its Robinson brand dominated the consumer market with 33% unparallel share of total revenue of concentrates. The products like Fruit and Barley Water, Be Natural, and Vimto are the most popular concentrate flavors available in all supermarkets and stores. Tropicana UK Ltd is the most recognized and one of the leading fruit/vegetable juice companies in UK with a share of 10% of the total volume of soft drinks in 2010. The share is less than 1% as compared to its revenue in 2009. After the withdrawal of Minute Maid pure juice of Coca-Cola Enterprise, Tropicana’s 100% juice gained appreciation in target market (euromonitor. The year 2010 observed new trends in consumer behavior as most of them remained money oriented instead of quality of products. The global turndown has minimized the buying powers of a general consumer to purchase high cost juices. Alternatively the presence of cheaper concentrates has created extreme difficulties for juice manufacturer companies to promote their products. Despite of offering several juices on discount rates, this category of soft drinks is still under pressure.RTD coffee is struggling due to extreme cold seasons in recent years. In terms of RTD coffee, the British has conventional behavior. They like to have hot coffee, therefore no concept of drinking cold coffee. Further UK summer weather is also a cause of declining the RTD coffee because it also. The UK Soft Drinks.

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