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Marketing Research Essay Example

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Marketing Research

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The customers and the service providers and as such, reveals the difference between internet banking system and the traditional banking system. The ability to deliver this information in this quick form allows for transfer of money in information storage medium such as credit cards cheques as well as in electronic forms. In the long run, the sale of goods and services becomes relatively easier making banks to achieve high performance in the industry. Since mid 1990s, banking industry has been undergoing transformation in the form of adoption of modern technology in information acquisition, and channelling as well as the transformation and development in electronic commerce. These changes have for long time presented threat to the traditional bank operations. This is irrespective of the fact that the electronic system is still undergoing transformation.al (2010), suggests that there can never be a perfect emphasis on the significance of electronic payment system in any society considering that there is a spectacular change in the advancement of technology experienced globally.The new age of banking has necessitated the use of the term internet banking. It may be defined as the use of internet to convey banking activities like transfer of funds, payment of bills, viewing current and savings account balances, paying of mortgages as well as paying of financial instruments and the deposits certificates. This kind of banking is known as internet banking. Recently, technological development has had adverse effect on business organizations in varied ways mostly in decision making, research and marketing management and operations. This is the motivation behind the quest by every organization to tap on the benefits that accrue from the development of technology. In other words, several organizations have had opportunities to enjoy the advantages that are embedded in the new technologies. When businesses got involved in the improvement of the service delivery and efficiency through information technology, costs were also substantially reduced. As a result, most banks resorted to diversion of focus towards extensive electronic operations and computerization. The fact that most banks have endeavoured in ensuring strong relationship and assured satisfaction of service delivery, has propelled the banks to insist on the advancement of the use of internet banking as the ideal way to ensure sustainable relationship with customers. This undoubtedly confirms the

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preview essay on Marketing Research
  • Pages: 11 (2750 words)
  • Document Type: Essay
  • Subject: Marketing
  • Level: Undergraduate
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