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Marketing Research Essay Example

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Marketing Research

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The needs of the students have been altering with respect to the mode and style of teaching, increasing the degree of challenges faced by the educational institutions in creating a positive impression on its pupils (Charles & et.In the present scenario, education system is required to provide learning and teaching facilities in order to develop an effective relationship between teachers and students, aided with improved class environment, which can be categorised on the basis of availability of better learning environment as well as inclusion of extra-curricular activities. In this regard, developing positive perceptions of students about the different learning facilities and services will be essential for the enhanced growth of university education. The research project herewith focuses on understanding the importance of different factors, associated with the education system of the University of Wolverhampton.In this particular research study, the foremost aim is to have a better understanding about the perceptions as well as experiences of students in relation to the education facilities provided by the University of Wolverhampton. The aim of this research is thus to provide recommendations on the overall betterment of academic standards based on the obtained understanding, regarding the perceptions of the students in order to provide better education services. Correspondingly, the objectives of the study are provided hereunder.A marketing research was conducted with the aim of determining the relationship existing between students’ future endeavours and education system of universities. The research design used in this study is exploratory in nature, as it is used in order to understand the perceptions along with the beliefs regarding the subject matter. The exploratory research design was implemented in order to develop the desired degree of understanding on the proper reason concerning the analysis of the study, with emphasis on quantitative research mechanism. Notably, in quantitative research, based on the notion of exploratory research, various tools are used for the collection of the relevant data.In this research study, a quantitative research method has been adopted with the aim of developing adequate understanding about the essentiality of university education. The quantitative research approach conducted in this study is based on both primary as well as secondary data. Primary data was collected through a questionnaire survey

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