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Market Targeting and Positioning of Tesco Plc Essay Example

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Market Targeting and Positioning of Tesco Plc

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Market Targeting and Positioning of Tesco Plc. According to the research findings, it can, therefore, be said that Tesco positioned itself in the market as a leader ready to serve a wide spectrum of customers who are attracted by low prices and high profile customers with premium products and prices. It opened different types of outlets specializing in servicing the two segments of markets. Young people with full of activities, stand-alone, middle-aged persons with maturity and money power, busy workers health conscious people, entertainment-loving youngsters who look for thrills and excitement all were targeted by skillful marketing strategies, product positioning, and outlet positions. Among the 2318 Tesco stores operating worldwide, the major classification is Extra, Superstores, Metro, Express, Tesco.

com. Among the major offerings by these stores, the main are Food Retail, Non-food Retail, Petrol Stations, Home living Range, Personal Finance, Pet insurance, Home Insurance, Travel Insurance, Savings Accounts, Personal Loans, Secure investment Bonds, Online Mortgage Finders. It is evidently clear from the discussion that the key to continued growth in core sales in the street corner strategy that promoted TESCO Express convenience stores in every part of the city. These stores are comparatively smaller in size and handy in entering and eating meals with stand-alone people. These stores proved successful in changing the eating habits of people. Fast foods and ready meals are quickly served out of microwaves, which are very quick, and saving the time of people and providing convenience. The quick service commands some extra payment and customers are ready to pay for the convenience. This strategy became very successful and TESCO moved to acquire T& S a highly successful C-store and CTN chain (Confectionary. Tobacconists, newspapers), on stop and Day & Nite, on the way to becoming the UK's leading specialist operator of c-stores. Market Targeting and Positioning of Tesco Plc.

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preview essay on Market Targeting and Positioning of Tesco Plc
  • Pages: 14 (3500 words)
  • Document Type: Article
  • Subject: Marketing
  • Level: Undergraduate
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