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Marketing of World Cup Essay Example

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Marketing of World Cup

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Marketing of World Cup. However, differences continued to intensify on how the game should be played. The whole dispute was about tripping, shin-kicking and carrying of the ball. These differences continued up to the point when they became unbearable. Several meetings were held after which no concrete agreement was reached. The rugby team was against the idea of forbidding tripping, shin-kicking and carrying of the ball. This incompatibility led to complete splitting on December 1963 (Helmer and Owens 22). Later, the rules between the two teams became totally different when the football rules were once again revised. This time round, then football rules forbid handling of the ball. This marked a complete separation of the two.

Hence forth, each of these became independent from each other.Eight years later after its formation, the football association had fifty member clubs. During the same year, the first football competition in the world was started which attracted the attention of many people. The FA cup took place just seventeen years before the League Championship. During the time, the international matches were staged in Great Britain. During this period, football had hardly been heard in Europe and, therefore, many people from the region were not much interested in the game. Among these matches, the first one was between Scotland and England in 1872 (Ekblom 50). Later after the formation of the English Football Association, several other teams were formed which involved the Scottish FA in 1873 and FA of Wales which was formed in 1875. Later in 1880, Irish FA was established. During the first international match, England had no team with which to play. This was just one of the initial challenges in the development of soccer. At the early stages, there were problems like lack of professional teams with which to compete with. In football, competition is of great significance in promoting the development of the game. Competition played a pivotal role cultivating people’s attention towards this type of sport. By the time Scotland was playing with England, the Scottish FA did not exist during the time. Marketing of World Cup.

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Works Cited

Anonymous, “Soccer History and Information.” All soccer, 2005. 27 Apr 2011. <http://www.all-soccer-info.com/>

Bruce, Johnson and Whitehead, John. "Value of Public Goods from Sports Stadiums: The CVM Approach." Contemporary Economic Policy. 18(1): 48-58. 2000

Coalter, Fred. A Wider Social Role For Sport: Whos Keeping The Score? New York: Taylor & Francis, 2008.

Diana Star Helmer, and Tom Owens. The History of Soccer. New York: The Rosen Publishing Group, 2000.

Ekblom, Björn. Football (soccer).London: Wiley-Blackwell, 1994.

Fidelis, Iyebote. The untold stories of the World Cup soccer championships. U.S.A.: Fidelis Iyebote, 1998.

Harari, P. and Ominsky, Dave. Soccer Made Simple: A Spectators Guide. California: First Base Sports, Inc., 1994.

Muller, Antonio. “Use of Brazilian Soccer to Improve Children’s School Experience.” The sport Journal, 2004. 27 Apr 2011. <http://www.thesportjournal.org/article/soccer-culture-brazil>

Southall, Richard and Nagel, Mark. “Marketing Professional Soccer In The United States: Lessons In Exchange Theory And Cause-related Marketing”. The Smart Journal, Volume III, Issue II, pp 54-69. 2007.

Witzig, Richard. The Global Art of Soccer. New Orleans: CusiBoy Publishing, 2006.

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