Chery Automobile is an efficient producer of low-cost fuel efficient cars. Uder these circumstances, poduct adaptation will be ideal for the company in order to be successful. I will be appropriate for the company to focus on small car manufacturing (especially, ppular QQ range) for the middle class segment with slight adjustment in the product style like, egine and outward appearance, sitable for U. Rgional product and regional brand image strategy analysis is required, bfore designing the product to meet customer needs. Oe more important factor for product U.
i the high level of pollution emission standards that is needed to be met in U. Tis may involve sufficient alteration of existing models (Aut Guanzhu, 2014). Cery automobiles have been quite successful in producing small, god quality and affordable cars. I has also adopted a number of discount strategies, prsonal selling and other strategies to boost sales in U. Tese kinds of strategies are particularly applied during a new launch for attracting more customers. I order to gain a competitive advantage over the rivals, Cery must adopt tis will ensure cost leadership in the segment where it operates (Li and Vinten, 2007).
Pomotional strategies in the US, a those in other automobile markets, rly on the timing factor. I has been observed that in US, mst of the car manufacturers heavily spent on customer advertising to grab attention of customers before they purchase the product. A Chery cars mainly produce cost effective cars, yuth market segment can be of particular importance for the company in U. Mjority of the U. ppulation are internet users. S, must both traditional and social media for promotion.
atomobile market is dominated by a large number of manufacturers, wich compels Chery Automobile to enhance its market presence in order to battle the high competition (Wasserman, 2003). Te dealers of Chery cars should make sure that cars produced for the US market should be available at most strategic locations of the country. T fulfil this objective, jint venture with an established U. cr manufacturer can be helpful; tis will allow Chery access to a wide distribution channel. Ato trader is also good place for enhancing visibility of cars as this offers a good relationship with retailers.
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