In essence, marketing isn't simply about promotion, but it involves the market and the strategies. A marketing plan would not suffice, as it is simply a guide towards the business objectives, as well as proper management and allocation of the entrepreneur's energy and resources. In spite of plan, execution is important, this would not be carried out without market research (Verhoef, 2003).Marketing does not solely rely on strategies and tactics. Without substance, such strategies are useless. This is why research is important. The application of tactics is not sufficient without a sound basis for substantial knowledge. In that light, marketing entails thorough analysis, which is the basis of the strategies the business is ought to apply. The aforementioned method of analysis is about aspects that concern a product, an idea or a service. In most cases, it is directed towards customers. It is not enough to know who the customers are, it is also important to know how they behave, what they do, what they require, what motivates them and how they perceive (Armesh, Rasoulzadah, Kord, Salarzehi and Saljoghi, 2010). Through proper analysis, one can segment and choose a market appropriately. Marketing Is Easy to Define.
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