Internal marketing communication also plays a role in the three P’s of marketing strategy, psh, pll and profile. Te most important role played by internal communication is to decide upon which strategy to use for the company. Iternal marketing communication plays a key role in internal marketing by communicating internal information within all departments in order to achieve organizational objectives. I aims to achieve the following purposes in an organization: I creates a common understanding of the business organization which helps employees to identify if their personal goals are sync with the goals of the organization.
I gives an understanding to the employees of what the organization expects from them and how they can meet organization expectations. Tis helps the employees (internal market) to perform better. I helps in promoting a culture of employee empowerment in order to encourage them to learn to take responsibility and accountability. I this way, eployees are encouraged to come up with innovative ideas which help in new product development. Mreover, mtivated workforce results in less employee turnover rate for the company. I employees to offer a superior service to customers which in turn results in greater market share and more profits for the company.
B recognizing the importance of customers and appreciating their contribution to the success of the business, eployees treat the customers more favorably. Iternal marketing communication integrates the organizational structure, HM, clture, srategies and vision with the social and professional needs of employees and helps in promoting coordination and cooperation among different departments. Iternal communication can take place in an organization formally or informally. Iternal communication should be and bottom up in an organizational hierarchy in order to achieve the real goal of internal marketing communication.
Fr example, te organizational structure of a company should be such that the subordinates have direct access to even the top most management of the organization and doesnot have to depend on their immediate managers to convey their message to the top management. A the same time, te structure should be transparent enough that any message by the top management must directly reach the lower management or staff without being passed different intermediate...
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