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Marketing Audit Report for MAC COSMETICS Essay Example

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Marketing Audit Report for MAC COSMETICS

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Marketing Audit Report for MAC COSMETICS. The elements contained within the mission statement give clear objectives of the targets which the operations of the company seeks to achieve through sales. Another fundamental function of the mission statement is communicating the responsibilities of the company to the public. This includes informing the general public, industry partners, consumers and other stakeholders of the purposes for existence of the company.A financial summary is a report which presents which creditors, investors and other stakeholders of the company utilise in evaluating the financial performance of the organisation (Revsine et al. The summary is also utilised by the management of the organisation in communicating the financial information of the company to the various outside parties which are interested in the organisation.

The summary provides information pertaining to the financial conditions prevailing within the organisation, which are significant importance to creditors and investors. The investors, who are the providers of capital must be able to the financial performance of the company in order to monitor the profitability of their investments (Maynard 2013). The summary helps the investors and creditors to understand how the company has been utilising the financial resources which are available to the organisation. It presents a report of the financial results which indicate profits and losses which have been achieved from the operations.Marketing mix refers to a business tool utilised in establishing a market for products of a company being produced within a competitive industry. The marketing mix tool has four elements which are balanced by an organisation in achieving competitive advantage within a market (Kotler & Armstrong 2013). The application of the marketing mix concept enables organisations to present products which meet the market requirements. The four elements include the followingProduct – MAC provides a wide variety of products into the market ranging from soaps to other cosmetics. The company has been able to differentiate the products which it provides to the market through the unique packaging and availability of different brands of a single product from the same company (Huang & Sarigöllü 2012). Mac offers liquid foundation in 32 shades compared to Bobbi browns 15 shades for the same product, providing its customers with a variety.Place. Marketing Audit Report for MAC COSMETICS.

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preview essay on Marketing Audit Report for MAC COSMETICS
  • Pages: 12 (3000 words)
  • Document Type: Essay
  • Subject: Marketing
  • Level: Undergraduate
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