The summary provides information pertaining to the financial conditions prevailing within the organisation, which are significant importance to creditors and investors. The investors, who are the providers of capital must be able to the financial performance of the company in order to monitor the profitability of their investments (Maynard 2013). The summary helps the investors and creditors to understand how the company has been utilising the financial resources which are available to the organisation. It presents a report of the financial results which indicate profits and losses which have been achieved from the operations.Marketing mix refers to a business tool utilised in establishing a market for products of a company being produced within a competitive industry. The marketing mix tool has four elements which are balanced by an organisation in achieving competitive advantage within a market (Kotler & Armstrong 2013). The application of the marketing mix concept enables organisations to present products which meet the market requirements. The four elements include the followingProduct – MAC provides a wide variety of products into the market ranging from soaps to other cosmetics. The company has been able to differentiate the products which it provides to the market through the unique packaging and availability of different brands of a single product from the same company (Huang & Sarigöllü 2012). Mac offers liquid foundation in 32 shades compared to Bobbi browns 15 shades for the same product, providing its customers with a variety.Place. Marketing Audit Report for MAC COSMETICS.
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