Dude” appealed to the larger part of consumer base and prospects. According to Serwer and Boorstin (2002), Dell has initiated a number of responses to various aspects of the micro environment. It is arguable that the laptop computer market is currently witnessing the fastest growth in the computer sector. In its entire period of its expansion, this market segment, like any other, according to Linsebach (2007), has significantly transformed into the mix following changing trends among consumers. In an attempt to incorporate the various consumer demands in its laptop consumer products, Dell observes the market trends to help in the creation of new features (Saladow, 2012). Dell’s laptop computers have been essentially shaped by trends such as online video chats among laptop computer users in the United Kingdom market.The internal marketing audit for laptop computers involves issues such as Dell’s mission statement, objectives and goals, structure, business culture, internal systems, processes and their implementation (Shaw, 1994). Also important is product development and valuation; productivity and efficiency, promotions, and use of the sales team to promote the laptop brand . Marketing Audit and Marketing Objectives.
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Fig 1 A marketing audit diagram
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