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The Market Segmentation Strategy of the Retailer Academic Superstore Essay Example

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The Market Segmentation Strategy of the Retailer Academic Superstore

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The Market Segmentation Strategy of the Retailer Academic Superstore. The sale can be increased if the organization concentrates much on implementing an advertising system focusing on the student community. This could be done by distributing palm lets or leaflets in front of schools and colleges. Another thing that the company can do to increase the sale is that, though it is a tough decision, to reduce the number of computers from two to one that a single can be installed, thereby increasing the sales.Presently the targeted market for this product is students market. The company could extent the market other segment also including employed people and parents. The reason is that, the parents and children influence each other in their purchasing decision.Unlike the students the parents would be keen in enquiring the features and uniqueness of the product.

Therefore a different strategy should be designed to attract this market segment. Presently the software has a limitation that, it works only in Macintosh operating System, it may withdraw some parents to make purchasing decision as they may feel the software is not a full-fledged one. So what is to be done is that, contact Adobe Company and make arrangements for overcoming this limitation. If so the sales could be improved.A new product could be developed to the current market. The product is ‘IT Savvy Parent’. The product is mean for parents and this can be used for parents for guiding their children in the study of information technology. This is an easy to learn software which is designed in such a way that, an average parent can learns easily.The new product makes sense to current in such a way that, if the parents are buying the product, they are motivated to make their children well versed in information technology as they learn the importance of the information technology and also they can guide their children.Diversification or in other words product diversification is an important aspect of marketing. It is Academic Superstore can enter into clothing sector, but limited to the school and college uniforms or dress codes. There is a higher possibility of becoming this diversification strategy highly effective as the company already popular among the student community and Creative Suite 4. The Market Segmentation Strategy of the Retailer Academic Superstore.

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Work Cited

“Adobe - Creative Suite Master Collection” Creative Suite 4 Master Collection- academic superstore, Academystuperstore.com, accessed on 18th September, 2009, from http://www.academicsuperstore.com/products/Adobe/Creative+Suite+Master+Collection/933341

Product Categories, academic super store, Academystuperstore.com, accessed on 18th September, 2009, from http://www.academicsuperstore.com/category

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