The continuous rise of alcohol abuse among the young adults and teenagers, there is a need that should be taken to prevent the vice from escalating further. It means that the study must be performed to determine the knowledge and awareness of the population at risk of alcohol abuse, and the methods that can be used to prevent the vice. Some methods that can be used include; introducing stringent rules in pubs regarding drinking alcohol, collaborating with landlords to evict those young adults who are the worst drinkers, and changing the outlet to wine pubs. These options may help in reducing the habit of binge drinking among youths(Herring et al.It is of a fundamental fact that the market of the pub business is very fluid and competitive. Any measures that a company wants to take in combating and facing binge drinking customers must be taken with great care. It is because the company can lose its customers to the other competitive pubs, thus bringing an economic crisis to the whole company including its outlets. In essence, it is, therefore, good to do a detailed research work and come up with a formula of dealing with binge drinking that will not jeopardize the rapport between the company and its customers. This balance will be very crucial to strike due to the benefit of both the young adults and the pub outlets(Kuntsche et al.Alcohol is a drug that is sold in several parts of the nation, and it is a drink that is fully legalised and available in many shop outlets. Obtaining this drug is very simple, since an individual will simply go to a shop that it is sold and just buy it without any restrictions or rules. Even though, the alcohol is prohibited to people who are under the age of 18years, many of the time they get to land in their hands perhaps due to the laxity of the law that contra ban the drug to this age cohort. It thus brings a significant challenge in controlling alcohol from reaching the young adult, and making them indulge in massive and intensive drinking habits. Therefore, the only way that a company can primarily tackle this problem that is derailing the youths into the spree is by identifying how to prevent alcohol from reaching these individuals. There must be a barrier, either physical or virtual to protect alcohol from reaching the young adults. The naked truth is that many companies either manufacturing or selling alcohol are out to make a profit from their products, and it is, therefore, wise for the companies to have a critical
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