Large organisations like Ernst and Young are taking help of the social networking activities to build a stronger and effective face of the organisation to the broader society. Rendering feedback through blogs and these sites has helped the concerns in gaining a wider network of people interested in serving the organisations. The recruitment and selection process enabled through the social networking sites helps in reducing the cost factor involved with such and also helps the concern in getting a steady flow of the right human resources (Dyck and Nubert, 2008, p. A survey conducted during the 2009 period reflects that around 45 percent of the employers tend to use social networking sites like Facebook, Twitter and MySpace to largely recruit employees for their concerns. This reflects the increasing popularity of social networking sites in recruiting and selecting individuals (Pastorino and Portillo, 2011, p.Applications based on a Web Sphere are commonly known as Web 2.0 and are now used extensively to help in recruiting and selection of individuals for companies operating based on an international arena. These website based features enable large number of people to exchange their views and share comments based on an issue and thereby enables a company or an individual to enhance their external relationships. Some of the web based applications like LinkedIn are largely being used by the companies to gain hold of new recruits who also through the same portal seek new job profiles in new companies. Thus the web based applications like LinkedIn and Facebook help both the company and the people to interrelate with a larger social network to gain both in terms of both human resources and organisational potencies (Morley, 2008, p.The recruitment and selection functions have earned a newer dimension owing to the growth and advancement of technological functions. Technological interface has helped the firms in rightly matching the skills and productivity of the employees to the resume posted on the internet portals. The electronic tools used to enhance the human resources management functions help in effectively tracking the employees in relation to the job roles defined in the organisation. Moreover the designing of online examination tools in testing the effectiveness of the applicants helps the companies in gaining the right employee in a much faster manner than in traditional cases. With the
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