However, te fact that he continued to work on innovation and creation depicts that he was still in the lookout to attain his needs to attain self actualization. Hs continuous strive towards enhancing his performance as being a leader as well as his people in the organization demonstrate his craving for the need of self actualization (Gorman, 2004, p‘Herzberg’s two factor theory’ is different from that of Maslow in that the former presents two categories of conditions which are known as ‘motivators’ and ‘hygiene factors’ respectively. Fctors which contribute towards motivating people to work harder is named as motivators and factors which de-motivate employees in their absence but do not motivate them when present are known as hygiene factors.
I the case of Steve Jobs, te fact of being the CEO does not act as a motivator for him. I is rather a hygiene factor for him. Een though he produced the successful iPod player and iTunes which was considered to be quite a revolution in recording industry he was not quite content with it. Tis was followed the production of the iPhone and the Macbook Air in 2007 (Mullins, 2010, p Such big achievements could not satisfy him much and thus they can be considered to hygiene factors.
Tey did not contribute towards making him work harder; hwever, teir absence could have acted as de-motivators in his career. Te case reveals that Steve Jobs was not the kind of person to be concentrating all his efforts and being content with a single industry. Te motivating factor in this case was his abilities to diversify to a of other industries and markets.
H directed his efforts to the animation industry and in 1986 purchased a computer graphics operation from the Lucasfilm. H named it Pixar. Lter on Pixar emerged as one of the leading players in the world of computer animation. Te subsequent emergence of the series of successful movies such as Toy Story, Wll-e is a reflection of the extent of creativity and innovation which formed the basic grounds on which Apple survived and existed for years (Gorman, 2004, pThis theory says there are three of needs of individuals.
Tey are need for existence, rlatedness and growth. Te three needs can be elaborated as the need for basic requirements of individuals, ned for relatedness and the need for having social and status desires. Te theory bears similarity with...
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