Facebook Pixel Code
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Managing a multicultural workforce and multicultural customers

This is a preview of the 4-page document
Read full text

Scholar Geert Hofstede has described culture as “the collective programming of the mind that distinguishes one human group from another” (Hofstede, 1984, p There is another definition of culture offered by anthropologist Clifford Geertz, wo states that culture is a “historically transmitted pattern of meanings embodied in symbols, asystem of inherited conceptions expressed in symbolic forms by means of which men communicate, prpetuate, ad develop their knowledge about and attitudes toward life. ”(Storr, 2013, p 3) The common element that emerges from all these definitions is the fact is a collection of shared beliefs, vlues and knowledge.

Ad cross-culture leadership is the art of guiding and influencing the behavior of people who come from diverse cultural backgrounds, wth an aim to fulfill the common organizational objectives. Te presence of a diverse workforce has a wide range of benefits and opportunities for any business firm. Tday’s global economy is a service-driven economy and in such a scenario the interactions between people is the key to expanding the customer base. Mreover, te existence of similar states of mind and people helps a great deal to facilitate this process in a market where the customer base is getting more and more diverse with the passage time.

Te series of mergers and acquisitions in the business world has led to vital changes in the modern labour market. Tis has helped in globalisation of business by enabling business to be carried out with people across the world. Adiverse workforce can act as a reservoir of resource by providing a diverse body of talent and a pool of fresh ideas, vews perspectives work which is essential to bring about long-term success of any business.

I also helps the firm to build up its overall capacity by virtue of the gamut of aptitude, eperience, iformation, aumen and imagination of its diverse workforce. Wth a view to today’s increasingly international business landscape, egaging the services of people belonging to diverse national, ehnic and cultural backgrounds helps in understanding and attending to the needs of diverse markets. Lstly, eploying diversity practices enables a company to fulfil its social responsibility as the section society that the most benefits by this act is the disadvantaged and minority communities.

Tus, i judiciously managed, te inherent diversities in the workforce can be utilised as a.. .

This is a preview of the 4-page document
Open full text
Close ✕
Tracy Smith Editor&Proofreader
Expert in: Tourism, Journalism & Communication, Music
Hire an Editor
Matt Hamilton Writer
Expert in: Tourism, Performing Arts, Design & Technology
Hire a Writer
preview essay on Managing a multicultural workforce and multicultural customers
  • Pages: 4 (1000 words)
  • Document Type: Essay
  • Subject: Tourism
  • Level: Masters
WE CAN HELP TO FIND AN ESSAYDidn't find an essay?

Please type your essay title, choose your document type, enter your email and we send you essay samples

Contact Us