The presence of a diverse workforce has a wide range of benefits and opportunities for any business firm. Today’s global economy is a service-driven economy and in such a scenario the interactions between people is the key to expanding the customer base. Moreover, the existence of similar states of mind and opinions between people helps a great deal to facilitate this process in a market where the customer base is getting more and more diverse with the passage time. The series of mergers and acquisitions in the business world has led to vital changes in the modern labour market. This has helped in globalisation of business by enabling business to be carried out with people across the world. A diverse workforce can act as a reservoir of resource by providing a diverse body of talent and a pool of fresh ideas, views and perspectives on work which is essential to bring about long-term success of any business. It also helps the firm to build up its overall capacity by virtue of the gamut of aptitude, experience, information, acumen and imagination of its diverse workforce. With a view to today’s increasingly international business landscape, engaging the services of people belonging to diverse national, ethnic and cultural backgrounds helps in understanding and attending to the needs of diverse markets. Lastly, employing diversity practices enables a company to fulfil its social responsibility as the section of society that reaps the most benefits by this act is the disadvantaged and minority communities. Thus, if judiciously managed, the inherent diversities in the workforce can be utilised as a. Managing a multicultural workforce and multicultural customers.
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