Moreover, the large companies like IBM, Microsoft, and SAP have a wide and varied range of client base, which comprises of thousands of software organizations. For instance, around 9000 software organizations run the application services of IBM on their software. It is expected that such organizations would prefer to use a solution provided by IBM to that of Salesforce. To overcome this challenge created by the large-sized opponents, it would be necessary for Salesforce.com to incessantly provide evidence to clients that the services offered by Salesforce are dependable and safe enough to manage the corporate data as well as applications of the clients’. This development of an image of Salesforce as a reliable and secure application service provider in addition to its innovative business characteristics would assist Salesforce in tackling the challenge posed by the new emerging companies in the sector. Such companies have been attempting to replicate the successful model of Salesforce, and hence it is necessary for Salesforce to win the trust and confidence of the broad range of customers.
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