Facebook Pixel Code
x
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

The Objective of Discussing Peter Druckers Contributions to Management Theory and Practice Essay Example

Show related essays

The Objective of Discussing Peter Druckers Contributions to Management Theory and Practice

This is a preview of the 11-page document
Read full text

The Objective of Discussing Peter Druckers Contributions to Management Theory and Practice. In various theories in marketing, Drucker acknowledged an organization’s goal as satisfying the consumer. His inclusion of the concepts of social responsibility, consumerism, innovation, and even globalization, repeatedly acknowledges goal setting and putting plans into action. Further, the impact of environmental changes on the firm’s strategy is more eminent in marketing theories which emphasize that organization’s performance in the marketplace is a matter of the degree of alignment between the organization’s environmental opportunities, objectives, marketing strategy, organizational structure, and management systems (Kotler, 1980, 96). Kotler acknowledged Drucker’

s observation that it is important to do the right thing than to do things right (Kotler, 1980, 97). Kotler emphasized that the marketing concept is a management orientation that holds that the key task of the organization is to determine the needs and wants of the target markets and to adapt the organization to deliver the desired satisfactions more effectively and efficiently than its competitors (1980, 31). The theories designed by Drucker had been consistent in identifying the need to establish a goal (in marketing, specified as the determination of the wants and needs of the consumers – rather than focusing on the bottom line). Further, the challenges posed by the environment should never be dismissed. More so in the global environment, were global organizations focus not only on the elements of the external environment: technological, economic, social, and political but must consider the diversity of culture, as well. The evolution of business organizations has transcended barriers due to the rapid technological advancement that occurred within the last century. The classifications and categories of enterprises continue to increase due to factors encompassing developments in time, space and culture. Global organizations must be aware that the nature of the business relationship with diverse governments is of primary importance to manage factors influencing its performance. The concept of globalization encompasses theories beyond the traditional view that global corporations merely do business abroad. In various theories in marketing, Drucker acknowledged an organization’s goal as satisfying the consumer. His inclusion of the concepts of social responsibility, consumerism, innovation, and even globalization, repeatedly acknowledges goal setting and putting plans into action. Further, the impact of environmental changes on the firm’s strategy is more eminent in marketing theories which emphasize that organization’s performance in the marketplace is a matter of the degree of alignment between the organization’s environmental opportunities, objectives, marketing strategy, organizational structure, and management systems (Kotler, 1980, 96). Kotler acknowledged Drucker’s observation that it is important to do the right thing than to do things right (Kotler, 1980, 97). Kotler emphasized that the marketing concept is a management orientation that holds that the key task of the organization is to determine the needs and wants of the target markets and to adapt the organization to deliver the desired satisfactions more effectively and efficiently than its competitors (1980, 31). The theories designed by Drucker had been consistent in identifying the need to establish a goal (in marketing, specified as the determination of the wants and needs of the consumers – rather than focusing on the bottom line). Further, the challenges posed by the environment should never be dismissed. More so in the global environment, were global organizations focus not only on the elements of the external environment: technological, economic, social, and political but must consider the diversity of culture, as well. The evolution of business organizations has transcended barriers due to the rapid technological advancement that occurred within the last century. The classifications and categories of enterprises continue to increase due to factors encompassing developments in time, space and culture. Global organizations must be aware that the nature of the business relationship with diverse governments is of primary importance to manage factors influencing its performance. The concept of globalization encompasses theories beyond the traditional view that global corporations merely do business abroad. The Objective of Discussing Peter Druckers Contributions to Management Theory and Practice.

This is a preview of the 11-page document
Open full text

Reference

List

Biography n.d. Peter Drucker, Viewed 20 April 2010,

<http://www.peterdrucker.at/en/bio/bio_start.html>

Business Week, 2005, The Man Who Invented Management, Viewed 20 April 2010,

<http://www.businessweek.com/magazine/content/05_48/b3961001.htm>

Drucker, PF 1985, Innovation and Entreprenuership, New York: Harper & Row.

Drucker, PF 1999, Management Challenges for the 21st Century. New York: Harperbusiness.

Drucker, PF 2001, “The Next Society”, The Economist, Viewed 20 April 2010,

< http://www.druckerinstitute.com/whydrucker/why_articles_nextsociety.html>

Heller, R 2005, Peter Drucker: Efficient v Effective, Viewed 20 April 2010,

<http://www.thinkingmanagers.com/blog/2005/11/23/peter-drucker-effective-efficient>

Heller, R 2008, The Drucker legacy, Viewed 20 April 2010,

<http://www.thinkingmanagers.com/management/drucker>

Kotler, P 1980, Marketing Management: Analysis, Planning and Control. Prentice-Hall, Inc. Englewood Cliffs, New Jersey.

Management by Objectives, n.d., Viewed 20 April 2010,

<library.upmin.edu.ph/...management/MANAGEMENT%20BY%20OBJECTIVES%20(MBO).ppt>

Morris, R n.d., Peter Drucker on the Profession of Management, Viewed 20 April 2010,

<http://www.eastbook.com/druckerprof.html>

Peter Drucker Biography n.d., Viewed 20 April 2010,

<http://www.cgu.edu/include/DruckerBio.pdf>

Uslay, C, Morgan, RE, & Sheth, JN 2008, “Peter Drucker on marketing: an exploration of five

tenets”, Journal of Academy of Marketing Science, Springer Netherlands, Vol. 37, No. 1, pp. 47 – 60.

Warren, M 2007, Peter Drucker – one of the world’s most respected thinkers on management

and society. Viewed 20 April 2010,

< http://www.businessballs.com/freepdfmaterials/peter_drucker_biography_theory.pdf>

Close ✕
Tracy Smith Editor&Proofreader
Expert in: Management, Human Resources, Marketing
Hire an Editor
Matt Hamilton Writer
Expert in: Management, Business, Macro & Microeconomics
Hire a Writer
preview essay on The Objective of Discussing Peter Druckers Contributions to Management Theory and Practice
  • Pages: 11 (2750 words)
  • Document Type: Essay
  • Subject: Management
  • Level: Masters
WE CAN HELP TO FIND AN ESSAYDidn't find an essay?

Please type your essay title, choose your document type, enter your email and we send you essay samples

Contact Us