Some of the gender exclusive magazines such as playboy have product advertisements with completely nude photographs of models or celebrities. These images are meant to induce sexual fantasies to the target population driving them to purchase the products in large numbers, remain faithful to the brand and even advertise the products to their friends and colleagues through the word of mouth and by showing them the magazine photos.There is increased cut throat competition in each industry with each company trying to assign itself a position by outdoing each other and this is where innovative, creative and sexualized advertisements comes in. Women for decades have been seen as the sex symbols first before being seen as being useful of any other thing and this is not bound to change anytime soon. The advertisers are therefore taking advantage of this stereotypical judgment of women and maximizing it to the limit to get as much profits and get competitive advantage in the market as much as possible.There has however been an increase in the women rights activists denouncing the sexual idolization of women in advertisements and hence another trend of sexually idolizing the male is likely to emerge in future. With the men lacking or having very few activists, the companies are likely to start using the male as sex symbols to attract not only the female but the male population as well towards purchasing the products. This has already started emerging with more males modeling shirtless or sometimes with their underwear showing off their bodies (Carilli and Campbell 12).With continual sexual liberalization being seen in this century and naked beauty being appreciated and even flaunted more, it is definite that advertising. Male and Female Sexual Images and Portrayals.
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