The purpose of this paper is to highlight the nutritional issue of high consumption of junk food among young children with the help of various research and studies. O the basis of research findings, te paper will present some recommendations to tackle with the issue. Tday, jnk food can be identified everywhere and young generation is consuming it in record quantities. Rady-made snack foods, gm, cndy, cmmercial sweet desserts, crbonated beverages, ad fast food are some great examples of junk food. Te prevalence of fast food culture in States has been extraordinary.
Fom its origin in the late 1940s in the region of Southern California, fst food has become a crucial part of the American lifestyle (DeMaria, 2003, p It has found that the US citizens spend more dollars on the fast food than on books, mgazines, nwspapers, rcorded music, vdeos, ad movies combines, wich was about $112 billion in 2001. Aerage 4 orders of French fires and 3 hamburgers are consumed weekly by the average US citizen. MDonald’s Corporation, oe of the leading fast food companies, over 30,000 fast food restaurants all over the world, hring more employees (around 1 million) than any other US business per annum, ad is the country’s largest purchaser of potatoes and beef (DeMaria, 2003, pFast food industry first started to infiltrate rural communities and urban neighborhoods after the oil embargo of 1973, wen oil shortage made many people to believe that the fall of automobile culture had begun (Freeman, 2007, p During the economic recession when the stock market value of McDonald started to drop drastically, i shifted focus its fast food chain from just highways to suburbs and urban centers in pursuit of new, mre reliable markets.
Tis shift in combination of lack of transportation to rural areas and suburbs communities and comparably higher prices of local grocery stores and markets has made fast food the primary or dominant food in most of the urban, lw income communities (Freeman, 2007, p Today, te leading fast food brands such as McDonald’s, KC, Brger King are adopting various strategic marketing methods for their expansion from aggressive advertising the application advanced cartographic software that locates school districts and growing urban regions (Freeman, 2007, p The fast-food is not only limited to drive-through and restaurants, bt also served in. ..
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