There are thousands and thousands of fonts available to printers, dsigners, witers, atists and most importantly the layman (Design is History, 2013). Vljovic, atypographic designer, acalligrapher and a book designer and has 35 years of experience in it. Hs typefaces are widely been used and have been published by ITC, Aobe systems and Linotype. H has received a number of calligraphic and typographical awards. H has designed a number of fonts some of which are listed below: Acording to Veljovic the fonts created are a symbol and a expressing what he feels and thinks.
What was in Veljovic’s mind was to create such a type of font for publishing and books that the writers should only be focusing on how to write or what to write not about the selection of fonts and the design of the fonts. Hs aim was to create books with his typefaces and it becomes the standard for books and other publishing material. Te influences of his design were the calligraphic scripts since beginning. Te usage of the tools was an essential Veljovic wanted his designed fonts to be properly and completely functional while still having the true poetic essence.
H said that he wanted to bring life to the words, t appeal the viewer and takes it deep into its meanings as I wanted them to be totally perfect and full of life. T design a font, oe has to be really considering accurate proportions, rtios, clor with the thickness of Serif fonts, te relative heights, acending and descending orders, saces and the effects of space. Te extremely difficult was maintain the rhythm, bing them to life and let them speak for themselves (Linotype, 2013).
Te marketing of font through web is a great deal and the most crucial. Eery vowel, eery word has its own psychological impact and meaning. Te correct name of the font is also very important for the marketing of the font. Te typefaces affect the human psychology as it counts the presentation and appeal. Te graphic designers are specifically mentioned about the appeal and the text speaking itself. Te literal meanings do but the syling, poper appeal for a diet coke or chips work the best.
I this regard the correct usage of font for books, nwspapers, mgazines, aticles, wb all matter. Te best example could be one goes for a cola named chilled if the text effects are angular, sarp and pointy and taking. ..
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