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Jovica Veljovic font designer Veljovic; (is inspired beauty). Discuss Essay Example

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Jovica Veljovic font designer Veljovic; (is inspired beauty). Discuss

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There are thousands and thousands of fonts available to printers, designers, writers, artists and most importantly the layman (Design is History, 2013).Veljovic, a typographic designer, a calligrapher and a book designer and has 35 years of experience in it. His typefaces are widely been used and have been published by ITC, Adobe systems and Linotype. He has received a number of calligraphic and typographical awards. He has designed a number of fonts some of which are listed below:According to Veljovic the fonts created are a symbol and a means of expressing what he feels and thinks. What was in Veljovic’s mind was to create such a type of font for publishing and books that the writers should only be focusing on how to write or what to write not about the selection of fonts and the design of the fonts. His aim was to create books with his typefaces and it becomes the standard for books and other publishing material.The influences of his design were the calligraphic scripts since beginning. The usage of the tools was an essential part as Veljovic wanted his designed fonts to be properly and completely functional while still having the true poetic essence. He said that he wanted to bring life to the words, to appeal the viewer and takes it deep into its meanings as I wanted them to be totally perfect and full of life.To design a font, one has to be really considering accurate proportions, ratios, color with the thickness of Serif fonts, the relative heights, ascending and descending orders, spaces and the effects of space. The extremely difficult job was to maintain the rhythm, bring them to life and let them speak for themselves (Linotype, 2013).The marketing of font through web is a great deal and the most crucial. Every vowel, every word has its own psychological impact and meaning. The correct name of the font is also very important for the marketing of the font. The typefaces affect the human psychology as it counts the presentation and appeal. The graphic designers are specifically mentioned about the appeal and the text speaking itself. The literal meanings do count but the usage, styling, proper appeal for a diet coke or chips work the best. In this regard the correct usage of font for books, newspapers, magazines, articles, web all matter. The best example could be one goes for a cola named chilled if the text effects are angular, sharp and pointy and taking

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