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Investment Management - Report

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The CEO of the Booker Group, Carles Wilson commented that the takeover of the online food store, Mkro from the Germany based Metro Group would lead to increase in the products and services of the company that are offered to the customers. Acording to the news article, te customers of the wholesale and retail food industry would had more options and choices for purchasing food items and avail the services of the grocery stores and retail food chains (Makro, 2014, p The deal was been planned for execution senior management of the Booker Group for buying Makro in order to increase its market capitalization and reach a larger segment of customers who have also started to buy products through the online mode.

Te takeover was planned after the voting of the shareholders of the Booker Group in order to take a unanimous decision on the buyout of Makro. Te news article referred for identification and selection of the equity investment opportunity in the UK based Booker Group has been read by a huge number of readers and of the BBC Business News.

BC News has access to a large number of academicians, eonomists, satisticians as well as other segments of the society. Tis is due to the fact that BBC has been able to publish timely, gnuine and interesting news articles that are hot cakes for the readers. I the same way, te news on the buyout of online food store, Mkro by the Booker Group from their German counterpart Metro Group was taken in good spirit by the customers, ceditors, sareholders, ptential investors and public.

from the strong business performance and the financials of the company, te news on the buyout of the rivals has led to the flow of important information to the market. Tis is supported by the theory of Efficient Market Hypothesis. Acording to this theory, te market forces adjust itself with the continuous flow and changes in the information and thereby influences the decision of the investors in purchasing and selling of shares. Te news on the buyout of the rival by the Booker Group for a substantial of 139.

pounds led to the flow of information to the market that the firm has been earning considerable profits over the years and have reached a position of expanding its business. Tus the customers would tend to buy more products and experience their services. A a result of the increase in demand, te sales and operation of the Booker Group would increase and subsequently the. ..

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