These teams provide reliable and fast shipping directly from the retail website of the company that deliver 24X7 services. Mreover, te technology team of Amazon is located in Seattle and is designed in such a manner that it can be tapped as the best technical talent in the world (Amazon. Te company employs multi-level strategies for targeting its customers. I focuses on building business-to-consumer relationship between the company and target customers; bsiness-to-business relationship with the suppliers and have also moved into developing customer-to-business linkage (Amazon. Aazon has dominated industry in the US for past few years.
Aazon has dominated the US market with its products and services at reasonable price. Tis growth in business of the company was reflected in the total sales of the online retail industry. I was observed that during 2013, te total retail sales was $4.53 trillion in the US, i which e-commerce accounted for about 16. narly $40 billion (eMarketer Inc. Te growth in retail sales is depicted in the figure below: Te figure suggests that the retail industry have encountered growth over the past three years and expected to grow further till 2018 (Mulpuru, 2014).
Te red line in the graph depicts the percentage change in the retail sales. Hwever, te retail sales also included the e-commerce and non-e-commerce sales. Te revenue status of the e-commerce industry in the US is reflected in the figure below: Fom the above figure it is evident that the retail e-commerce sales has increased over the past three years from 2012-2014 and it is expected that the revenue value will further increase till Hwever, is observed that the e-commerce sales percentage has decreased over the year with respect to total sales; te red line is indicative of the fact.
I is expected that the online retail sales is going to increase during November and December in the US by 23. 5 during 2014; tis will increase by 15% from sales of 2012 (Jones, 2013). Te reason behind this increase is the holiday discounts and craze of the customers to buy during the festive season (Jones, 2013). I 2013, te online retail has grown 14% as compared to previous years; hwever, te offline retail pending experienced single digit growth during the same period (Smith, 2014).
Te global market size of online. ..
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