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INTRODUCTION TO MARKETING AND ADVERTISING

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Marketing in the hotel industry is about building relationships with an aim of attracting and retaining customers. Rlationship marketing is defined as marketing to protect the customer base through attracting, ehancing and maintaining customer relationships. Tis style of marketing suggests a paradigm shift from the traditional 4P’s. Tis marketing is most applicable where there is ongoing and periodic consumer demand (Clow & Baack 2004). Te consumer tends to control the selection of the supplier. Te word of mouth is a potent form of communication is the hotel industry. Te industry is ideally suited to relationship building because of the amount of information that they can assess from the customers.

Tis makes relationship marketing ideal and profitable. Rstaurant managers can identity who their customers are and how frequently they come. Tey are also able to track how much they spend. Rlationship marketing is known to win youthful markets through prioritizing their needs (Pickton & Broderick 2001). Mst of the needs are expressed through deliberate interactions. Rlationship marketing can be complemented by internet marketing and sports promotions (Van Looy 2008).

restaurant can sponsor events or competitions that promote the brand. Te hotel can also use TV ads and road shows to market their products and services. Sudies show that competitive pricing is important for market entrants. Banding affects commercial and social marketing decisions and media used. Scial media, yuth events and the mainstream print and electronic media advertising can play a complementary role in marketing the hotel to promote its reopening in Lincoln. Acharity for protection of cats should be treated as a brand. Te charity should come up a logo and a mission statement.

Tis would identity the company from the rest. Te company can use social media to reach to the target markets who are the sponsors. Mrketing communications must influence that the targeted sponsors feel about the charity group (Clow & Baack 2004). Efective marketing communication must move the target market to act upon what they feel about the product. I attracting supporters, te charity organization shall offer marketing communications that involve music and voice over (Pickton & Broderick 2001). Te organization can emphasize on and shared values (Reid 2005).

Tis is supposed to influence the...

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