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Internet Mavens and Faamily Decision Making

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As per them the market mavens are the ones who have more knowledge about the market place, ejoy more in shopping, hve higher level of awareness, tey are more aware about the changing market conditions and also have a huge level of interest and they also provide lot of information to the customers especially to their family members (Wright, 2006, p. A per Lenhart in 2001, tenagers use internet on daily basis for various purposes like e-mail, cnnecting with friends and family members, fr searching information’s and also for and making purchases.

H also found that more than 73% of the teens use on daily basis while 38% of the teens connect more than once a day with internet. Acording to Holton in 2000, te parents asking their children’s before making the buying decision is not unusual as the parents believe that the children’s also do have their own way of perception and also they have good information about the market. Blch in 1985 said that the children’s do influence mostly in the stages of problem recognition and stages but they are involved very less in making the final decision and also the decision of the amount to be spend (Pride and Ferrell, 2011, p.

Te parents and the adult members of the family tend to believe that the children’s do help them in a huge way in finding the exact problem and also in searching the exact solution at a quick time, bcause of which they look to take the helps of their children’s to get the solutions and also to know the problems. Bt the that the family can invest over the particular solution is been decided by the adults only as they have more knowledge regarding the financial stability.

A per Kuhn and Eischen in 1997, te children’s do influence in a huge way over the family decision making process and mainly towards the purchase decision made by the family. Cildren’s and teens do influence the adult members of the family in a huge way in making a particular purchase. Te parents do act as primary decision makers but the teens and the are the one who act as the actual moderator for the decision to be made (Kotler and Keller, 2006, p.

Wlsh, Ginner, ad Swanson in 2004, sid that the internet mavens have good amount of knowledge about the market place and also with the changing conditions in the market and they look to share those important information’s with their family members...

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preview essay on Internet Mavens and Faamily Decision Making
  • Pages: 10 (2500 words)
  • Document Type: Essay
  • Subject: Marketing
  • Level: Undergraduate
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