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International marketing

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Porter’s 5 forces were also used for evaluation, ad the results obtained were promising for the company. Te SMART objectives of the promotional campaign are to specifically target the fast food industry’s packaging sector; t make sales or sign contracts for at least five hundred thousand plates in the first year; ad to earn income equal to the initial investment cost. Te main factors discussed in this report are related with finance, rsources, pomotion mix and channels of distribution. Fnance is most important; terefore the company needs to ensure of capital.

Fnance includes selling and operational charges. Rsource management is a key to success in newer market. Cmpany needs to manage human as well as financial resources, aong with the raw material. Pople only buy what they have seen or heard of. Avertisement campaign must be designed to voice the product’s uniqueness and usability. Hw product will be brought into the market, ws discussed channel of distribution. Oerall the results and analysis of the business plan reflect advantages and disadvantages of opening market in UK. Te market is because it will open new channels for marketing of the product, i will ensue the expansion of the product into other EU countries.

Frther it will earn foreign exchange for Arecanut producing countries. Snce, te market location is new, i will be challenging to establish the setup at the star. De to the distance involved and absence of raw material in UK, tere will be extensive spending regarding operational and logistic costs. Sill the attempt to establish market for Arecanut in United Kingdom is welcomed, bcause its advantages outweigh drawbacks.

Te report addresses the promotional plan for market entry of Arecanut plates and bowls into United Kingdom. Aecanut is a cash crop found in Southern India, is leaves are tough and broad, ad these qualities of crop are exploited by disposable plate manufacturers, t produce biodegradable utensils like plates and bowls. Te use of these cutlery items is common in India and its neighboring countries. Hwever, i’s a new item for UK’s market. T devise a market plan several business associated analytical tools were used to outline the and cons of introducing Aercanut leaf plates.

Te research carried out by the group Strikers included SWOT analyses, PSTEL analysis and Porter’s 5 forces (Bivolaru, e al. ,2009; Gundy, 2006; Hll &...

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preview essay on International marketing
  • Pages: 10 (2500 words)
  • Document Type: Essay
  • Subject: Marketing
  • Level: Undergraduate
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