From these statistics, it is evident that NBA has the resources because most of its fans are educated and their earnings average (NBA).
The age group that mostly attends the NBA games is the 25 to 64 age group; they make up 63 percent of all the fans. The NBA fans are from different ethnic groups. Ethnic minorities make up 23 percent of all the NBA fans (NBA).
The NBA Collective Bargaining Agreement is expiring at the end of the 2010-2011 season and conflicts are emerging as new negotiations begin. The conflicts are not about negotiations but money. Mediocrity is the order of the day as the owners do not want to pay the players a good amount of money and the players argue that the amount they are currently being paid cannot sustain their families (Smith 1). The conflicts in the negotiations are set to affect the performance and credibility of NBA in the 2010-2011 seasons. This may deprive them of their resources in terms of the revenues and their capabilities in terms of the players’ morale.
NBA is set to hold a technological summit that will discuss the changing dynamics in the technology, media, and sports. Stern Performance in the Field of NBA.
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Falgoust, Michael. “Ticket-Sales Figures give Union Swagger Heading into Talks.” USA TODAY, 10 June 2010. Web. 11 Feb. 2011.
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