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Stern Performance in the Field of NBA Essay Example

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Stern Performance in the Field of NBA

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Stern Performance in the Field of NBA. The estimated number of people watching NBA league through the television is said to be over 750 million people. The foreign players in the NBA league are estimated to be around 80 of the 430 positions in the NBA team. This shows how NBA has its touch on the global basketball game (Wachtel 1).
The playing field in the basketball is becoming more financial as foreign leagues are buying players from the NBA league. The dominance of NBA in basketball around the world is diminishing and this may deprive it of its resources and capabilities (Wachtel 1).
Demographics
Almost a half of the adults who attend NBA league matches are educated and have college degrees. The median household income of NBA fan attending the NBA games is approximately 87,000 United States dollars and the average household income is around 116,000 United States dollars.

From these statistics, it is evident that NBA has the resources because most of its fans are educated and their earnings average (NBA).
The age group that mostly attends the NBA games is the 25 to 64 age group; they make up 63 percent of all the fans. The NBA fans are from different ethnic groups. Ethnic minorities make up 23 percent of all the NBA fans (NBA).
Economy
The NBA Collective Bargaining Agreement is expiring at the end of the 2010-2011 season and conflicts are emerging as new negotiations begin. The conflicts are not about negotiations but money. Mediocrity is the order of the day as the owners do not want to pay the players a good amount of money and the players argue that the amount they are currently being paid cannot sustain their families (Smith 1). The conflicts in the negotiations are set to affect the performance and credibility of NBA in the 2010-2011 seasons. This may deprive them of their resources in terms of the revenues and their capabilities in terms of the players’ morale.
NBA is set to hold a technological summit that will discuss the changing dynamics in the technology, media, and sports. Stern Performance in the Field of NBA.

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Works Cited

“2011 NBA All-Star Technology Summit.” NBA, n.d. Web. 11 Feb. 2011.

“Globalization of Basketball.” Connexions, 16 April 2009. Web. 11 Feb. 2011.

“Macroenvironment of NBA Sports Industry.” Free Management Articles, n.d. Web. 11 Feb. 2011.

“Market Economy or Greed: Are NBA Salaries Out of Control?” bleacher report, 12 Feb. 2010. Web. 11 Feb. 2011.

“NBA Salary Cap FAQ.” Larry Coon, 2010. Web. 11 Feb. 2011.

“Playing at the Pro Level.” NBA, n.d. Web. 11 Feb. 2011.

“SWOT Analysis – Matrix, Tools Templates and Worksheets.” RapidBI, 29 Nov. 2007. Web. 11 Feb. 2011.

“Winning Audience: The Milwaukee Bucks/NBA Fan.” NBA, n.d. Web. 11 Feb. 2011.

Coulter. Strategic Management in Action. n.d. Print.

Falgoust, Michael. “Ticket-Sales Figures give Union Swagger Heading into Talks.” USA TODAY, 10 June 2010. Web. 11 Feb. 2011.

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