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Integrated Communication Plan

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Around 33 million people in the UK play video games (IAB UK, 2011). Thus, the market segment is very large. These gamers can be categorized into different types. Among these types, 19% are the regular gamers and casual gamers, or social gamers are around 26%. Therefore, this segment of social or casual gamers can be an important segment that Nintendo WiiU can target. The age group of casual social gamers is in the age group of 35 to 44 years, and most of these people are parents. At the moment, Nintendo WiiU is focusing on regular gamers that are around 19%. Many people use gaming as a time-consuming activity.Gamers can get negative attention, and this can have a negative influence and gain negative attention in the media.

Thus, it is important for Nintendo to not come up with such games that can have negative attention in the media.Smartphone or tablets or iPads can replace Nintendo WiiU. Therefore, from economic perspectives consumer may not be willing to purchase Nintendo WiiU as they can enjoy games on their smartphones or tablets. Therefore, it is important for Nintendo WiiU to come up with games that can attract a large audience and make them buy Nintendo WiiU. Nintendo WiiU is, however, offered at an attractive price to engage the customers.There has been an increase in the demands of the games. The demand of different games has been increasing. With the introduction Xbox and other games by different companies, the trend of gaming has been increasing. However, Nintendo WiiU is a gamepad; people can use this device anywhere even while traveling. Thus, such factors could have a positive impact on Nintendo WiiU. Also, there is an increasing gaming culture introduced in the lifestyle and in general routine of people.Technological factors offer several threats to the Nintendo WiiU. As the gaming industry has become very advanced, and a number of companies have started coming up with different gaming devices including gaming devices on Android. Thus, these factors could have a negative impact on the sales.

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