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Analysis of the Ultimate Nature Food Essay Example

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Analysis of the Ultimate Nature Food

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Analysis of the Ultimate Nature Food. The management of the company has developed and embraced ideas based on the dynamic business environment. The ideas have acted as a basis for the growth and development of the business. The business has recorded a tremendous growth in its market structure and capital base. Though it started with one store, the business has since grown to eight stores in different localities in the United Kingdom.
Owing to the achievement already made, the business has a potential of growing and developing through having its branches spread across different cities in the UK. With increased product promotional methods and better methods of creating product awareness, the Ultimate Nature Food market is set to grow. With the availability of ample business resources, the company is set to experience growth in terms of the overall market command size.

The company will utilize the advantages that come with the economies of scale as a way of staying competitive.
The Management
The management of the company has three directors that act as the executives of the business organization. Each manager has a mandate of overseeing different tasks assigned to them. Recently, the management formed a board consisting of the current management team and three successful entrepreneurs from across different fields. Robert Patterson, Lawrence Lawn, and Judith Keller are some of the members that have been appointed to the board. Judith Keller of Tech Ventures is the board chairperson while Robert Patterson, Green Business founder, is the secretary general. The other board members hold different roles. In total, the board has ten members who are mandated with the duty of conducting duties of recruiting new employees and enacting policies that help in overseeing the overall operation of the different task within the organizational fraternity. The aim of appointing experienced business individuals has been directed towards achieving a strong team that would steer the company to being among the best organic food providers in the United Kingdom, and beyond the UK borders (Blick 78). Analysis of the Ultimate Nature Food.

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Works Cited

Baourakis, George. Marketing Trends for Organic Food in the 21st Century. River Edge, NJ: World Scientific, 2004. Internet resource.

Blick, Dee. The Ultimate Small Business Marketing Book. Surrey: Filament Publishing, 2011. Print.

Choate, Mary. Organic Lies: Misconceptions of the United States Organic Act in America and the World. Arvada, CO: Coastalfields Press, 2007. Print.

Duram, Leslie A. Encyclopedia of Organic, Sustainable, and Local Food. Santa Barbara, Calif: Greenwood, 2010. Print.

Levitt, Theodore. Marketing for Business Growth. New York [u.a.: McGraw-Hill, 1974. Print.

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