Great Heights does not have expansive remote storage and data collection tools for customer information. The company relies on the calls made by customers. The planning department conducts a random survey every month through questionnaires to the guests. The future events are based on the survey provided because customers give an honest opinion about the services and what they expect to get from the company. The company has not yet applied digital tools for collecting customer statistics and analytics from corporations, social organizers, and hotels. The company is looking for tools that can provide customer information round the clock.A convenient platform for communication has not been implemented. Problems arise when making plans among team members in the headquarters and on the ground. There are event organizers from the company who do not have updated information about the event they are organization. It takes hours to prepare enough paper and to send a courier to take the vital papers to the events to avoid disappointing the clients. Great Heights has suffered for long at the hands of paper-based communication systems that hampered with accessibility and usability concerns among team members. According to Van der Wagen & White (2015) investment in digital communication platforms will make the communication more convenient, collaborative and cushioned from frustrations.Running events and taking data from the clients whose profiles are highly sensitive and sometimes classified elicits data security concerns. The high sensitive is prone to loss or breach because there are no robust current security structures in Great Heights. The company commits itself to providing guest information to authorized persons within and outside the company to protect clientele. However, commitment to non-disclosure is not adequate given the increase rates of cybersecurity concerns such as hacking in random companies within the industry (Van der Wagen & White, 2015). The company is yet to unleash data hosting procedure with a watertight data storage and encryption protocols. A backup of customer information is essential given that the company has a history of repeat customers.The company does not have a good platform that allows greater distribution of information to broad audiences. While the company hopes to grow and develop its annual income avenues, building and maintaining relationships
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