One aspect that may give details of this drift is the aging populace. I has been anticipated that by 2025 there will be sixty five million US senior citizens, aproximately double as many as there are at present. A this populace increases, s also will the number of senior citizens using online services. Te Internet presents a number of gains for senior citizens. I is used as a means of communication via E-mail, cat rooms, dbate groups, drect messaging, ad so forth. I is found that ninety five seniors who use the Internet do so to remain in touch with associates and relatives.
Keping this significant information regarding the Internet usage of seniors Pill Incorporated will have to advertise about its products Liflex and Forevex on the sites of messaging services. Pll Incorporated has two options whether to paste their advertisement of Liflex and Forevex through a banner on the sites of messaging services providing a hyperlink to the official web site of Pill incorporated. (teve, 1998) Another way is that Pill incorporated can send their email Liflex and Forevex through using the messenger services databases of seniors residing in United States.
Aother important trend found among the seniors of United States using Internet and online services is the selling of useless goods for them through e-markets and e-stores such as ebay. S Pill incorporated should set an online store on such e-markets like ebay to reach the target market of seniors of United States using Internet. Te Internet also provides a wealth of health care information that can be predominantly valuable for the seniors healthiness out to be a larger matter and concern.
Sventy five percent of elder Internet users collect health care information on line. Te search engines like google, yhoo, ad dogpile are main sources to access this information. Tese companies take some amount of money from online sellers depending upon the competition of online sellers of a product to provide the link of their websites on top when a person uses search engines to get information using a key word related to a product. a, 2003) So Pill Incorporated pay to only for United States region to provide the link of Pill Inc.
wb site on top whenever a person uses google to search information about seniors’ health care. Aother way of attracting seniors of United States. ..
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