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Information Technology Essay Example

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Information Technology

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Information Technology. One aspect that may give details of this drift is the aging populace. It has been anticipated that by 2025 there will be sixty five million US senior citizens, approximately double as many as there are at present. As this populace increases, so also will the number of senior citizens using online services.The Internet presents a number of gains for senior citizens. It is used as a means of communication via E-mail, chat rooms, debate groups, direct messaging, and so forth. It is found that ninety five percent of seniors who use the Internet do so to remain in touch with associates and relatives. Keeping this significant information regarding the Internet usage of seniors Pill Incorporated will have to advertise about its products Liflex and Forevex on the sites of messaging services.

Pill Incorporated has two options whether to paste their advertisement of Liflex and Forevex through a banner on the sites of messaging services providing a hyperlink to the official web site of Pill incorporated. (Steve, 1998) Another way is that Pill incorporated can send their email messages about Liflex and Forevex through using the messenger services databases of seniors residing in United States.Another important trend found among the seniors of United States using Internet and online services is the selling of useless goods for them through e-markets and e-stores such as ebay. So Pill incorporated should set an online store on such e-markets like ebay to reach the target market of seniors of United States using Internet.The Internet also provides a wealth of health care information that can be predominantly valuable for the seniors when healthiness turns out to be a larger matter and concern. Seventy five percent of elder Internet users collect health care information on line. The search engines like google, yahoo, and dogpile are main sources to access this information. These companies take some amount of money from online sellers depending upon the competition of online sellers of a product to provide the link of their websites on top when a person uses search engines to get information using a key word related to a product. al, 2003) So Pill Incorporated should pay to google only for United States region to provide the link of Pill Inc. web site on top whenever a person uses google to search information about seniors’ health care.Another way of attracting seniors of United States. Information Technology.

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