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Individual research report The Dorchester hotel london Essay Example

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Individual research report The Dorchester hotel london

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British in the Grill.Finally, the Dorchester has maintained the best traditional values for their Hotel services at the same time ensuring that it continually introduces newservices with inclusion of the latest technology. Moreover, they ensure that guests have the assurance of a friendly and a staff that is highly professional. For instance, there are up to datebusiness and entertainment systems throughout the rooms in the hotel.According to information provided by the Dorchester, it is apparent that there has been continuous use of affordable and reasonable prices for their range of products. Hence, it has been difficult for new entrant in the market to achieve the same level of competitiveness in reference to their services. Moreover, there has been an increase in the market share further leading to new ventures in other markets. As a result, prices have been set in reference to the needs of potential customers with much consideration being on making maximum profit depending on their target and competition lines.Apparently, London being the home of Dorchester is graced by numerous unique blends of history and culture that act as attractive symbols for target audience. As such, London has been related as one of the best destinations in the world, having been recently voted as a gourmet capital in the world. As a result, the hotel is able to accommodate people from different parts of the world who use most of its facilities. Of most importance is that, the hotel is surrounded by exclusive shopping centers such as Old Bond Street and Knightsbridge among others thatincrease its value.Consequently, the Dorchester hotel in the category of world class hotels has been acquired enough loyalty from its target audience due to its wide variety of services that it offers. Moreover, the hotel has continuously maintained and sustained its sales in London through personalized selling, use of various advertising strategies such as use of gift cards in most of their services. Similarly, the hotel has different types of marketing strategies such as internet and direct marketing.Through these elements the hotel has generated and received an increase in demand for their services fromdifferent personalities across the world. Thehotel has managed to communicate to customers by presentinghotel information to them and other potential stake holders. In this regard, it becomes easy for customers to differentiate various products that the hotel offers.It

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Luther, W., 2001.The marketing plan: how to prepare and implement it. New York: AMACOM,

Rao, K., 2011. Services Marketing. New Delhi: Pearson.

Dorchester hotel. Accessed on 236rd April 2014 from: http://www.dorchestercollection.com/en/london/the-dorchester/hotel-suites-rooms

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