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A individual report that offers a marketing audit/assessment of Hilton Hotel based within field of hospitality study

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Has now achieved certification from the International Organization for Standardization in terms of their quality management (ISO 9001:2008) and for the environmental management (ISO 14001:2004). Hlton Worldwide has introduced an energy efficient system named “The LightStay” to minimise the consumption of the energies by its learning, cntinuous improvement, masurement and reporting along with verification. O using this system, Hlton Worldwide reduced its energy consumption such as energy use (6. 6), wter use (3. 8) and carbon output (7. 8), wste output (19%) in the year of 2010 in comparison the year i.

Is ten brands include Home2 Suites, Hmewood Suites, Hmpton, Hlton Garden Inn, Ebassy Suites, DubleTree, Hlton Hotels and Resorts, Hlton Grand Vacations, Cnrad Hotels & Resorts and Waldorf Astoria Hotels and Resorts (Hilton Worldwide, 2012). Oganisational structure of this hotel is quite flat. I follows decentralised organisation model by which it is able to ensure control of its each specific region efficiently. Tere is another initiative taken by the Hilton authorities to provide its customers a balanced work and leisure culture. Cstomer experiences can be evaluated using hierarchy of customer value model where basic, epected, dsirable and memorable are various steps required to be acted upon (Bowie & Buttle, 2011).

A organisation needs to exercise certain analysis on its external environmental factors for the operation of its business. Fr the analysis of external environment of Hilton Hotels, tere is a need to study certain models and theories related to its external environmental aspect. I this regard, Prter’s five forces model and PEST analysis are discussed below. Prter’s five forces model mainly deals with the different of interactions of a company with its competitors, sppliers and buyers (See Figure.

I the case of Hilton Hotels, treat from the new entrants is quite low. Te main reason behind this is very few hotels are there which can compete with the standard of services provided by this hotel. Scondly, tere is an involvement of very high cost establishment in hotel industry and new entrants will be required to evidently consider this aspect for the existence of very big players (Dobbins, nIn case of threat of substitute products services, te main threat will be business hotels and eco-friendly hotels.

Hwever, te risks generated from such segments have already been minimised...

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preview essay on A individual report that offers a marketing audit/assessment of Hilton Hotel based within field of hospitality study
  • Pages: 11 (2750 words)
  • Document Type: Essay
  • Subject: Marketing
  • Level: Undergraduate
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