The wisdom, foresight and vision of the Founder Chairman, Bill Gates for personal computing, have been central to the success of Microsoft and the software industry. Bill Gates applied best of his capabilities and exercised all his energies to bring utmost improvements and advancements in this field. It seems there was a whole generation of us, all over the world, who dragged that favourite toy with us into adulthood. In doing so, we caused a kind of revolution. (Gates: 1995, p 3The contemporary world is fast changing and developing into a global village. The competition between the nations in corporate sector looks at its climax point. Nevertheless, the competitive environment has supported the companies improving the quality and maintaining the price, and indirectly benefited the consumers, yet all that has created difficulties for the enterprises, who have to work harder in such a precarious situation. “Competition is”, Bill Gates (1995 231) states, “a boon for consumers, but it can be tough on investors, especially those who invest in a product that does not exist yet.” The industries have to remain updated every moment regarding changes taking place in global market to present the consumers the best of the best.Microsoft Corporation is among the top international industries of world ranking. In the same way, Red Hat Inc. is also a growing open source software organization, which is challenging the giant computer companies with the help of continuous hard work and specific comprehensive corporate strategy and unique business culture of its organization. Red Hat has introduced its own version of Linux open source operating system on the basis of unique market methodology. Similarly, Ubuntu has also introduced Linux operating system challenging the unflinching advancements of Microsoft Corporation.Organizations maintain some specific cultural traits which distinguishes them from other firms and corporations. Organizational culture is the central part of a company’s market policy, organizational behaviour and human resource department. The same is the case with Microsoft, Ubuntu and Red Hat. All these companies have presented their corporate strategic models; their experts have devised to capture the markets of the world. Since business activities are not limited to one specific area of the world and have attained the position of multinational competition between the companies; it is therefore the companies have also examined all aspects
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