This is a far different scenario from when employees were expected just to follow orders and not deviate from them in the factories and workplaces. In short, the human element at the factory floors was more representative of machines than human beings. Today the employees are expected to be more creative and flexible. The role of human resources with its capacity to understand the direction in which the organisation is moving is to find employees that are willing to bring their whole selves to work, and then motivate them to employ their creative skills in the work environment to enable the organisation to progress in the required direction at the required pace. (Rosner, B., 2000).
In the new millennium it is the role that human resources will play that would make organisations innovate and through that make them competitive and effective to take on the new challenges that business enterprises will face. To understand this development that is required of human resources it is necessary to understand the meaning of competitiveness and innovation with respect to business enterprises. Competitiveness is the ability of the organisation to maintain and gain market share in its sector of the industry. The Relationship Between Human Resources Management Strategies and Organisational Commitment.
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Rosner, B., (2000). “Nurturing the Intrapreneurial Spirit”. Workforce. Academia Premier Database. EBSCO. 17 April 2006.
“The Human Resource Profession”. 17 April 2006. http://www.humanresources.org/about_main.cfm.
Treven, S. & Mulej, M. (2005). “A REQUISITELY HOLISTIC VIEW OF HUMAN RESOURCE MANAGEMENT IN INNOVATIVE ENTERPRISES”. Cynernetics and Systems: An International Journal. Vol. 36, Pp 45-63.
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