Required effective marketing and an equally effective coordination between the marketing and production departments in order to meet the huge demand the company anticipated with the discovery of new markets of both new markets both in Germany and of the international markets (Kotler & Kevin, 2010). Tis required the employees to maintain appropriate mindset in order to meet the high demand for the small car. Te management of the company therefore diversified its management as it developed manufacturing plants in different countries hiring employee in such countries and mindset in order to maintain production.
Te development of numerous branches of the company in different nations presented numerous challenges for the company that required operative employee mindset in order to meet the increasing demand. Te management met most of the challenges tactfully in order to cushion the company from incurring huge operational capital. Te company hired new employees in the new markets but also used the new positions in such new countries to motivate the employees thereby sustaining productivity. Eployee motivation is a vital tool used by the achieve the desired rate of productivity.
Te new markets increased the scope of the company and its market share. Te company therefore opened up branches fully fitted with manufacturing plants in the United States, i Germany, Egland among other large economies globally. Te cars retained a large share of the global market a feature that portrays the success of the managerial tactics used by the managers of the company. Mtivation as discussed remains an important feature in the management of the human resource. Trough effective employee motivation, te sustains productivity in an organization, a was the case at BMW.
I understanding employee motivation, mnages use two vital theories to understand their employees. Teory X and theory Y provide fundamental insights to the management of the human resource in an organization; te two theories provide managers with elaborate understanding of their employees thereby influencing appropriate management mechanisms in order to overcome the different human resource management challenges. Teory X posits that employees are naturally lazy and resent work; eployees will therefore avoid work at every available opportunity they believe work is not only boring but also equally tiring.
Te management must therefore. ..
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