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How Instagram as a Social Media has Influence on Fashion Industry

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Instagram app allows many to express their sense of fashion and is highly used today to influence how one views and captures fashion. These apps target more towards the younger generation; it’s quick and easy, it just about snapping and go. According to Livingston, "The most popular photo revival software is Instagramavailable for iPhone and Installersfor iPad with excellent reviews. Fashion industries can load images from their photo library or iPhones and create stunning artisticcompositions. Images are digitizedreplicating past analog processes, before your veryeyes, complete with original mechanical sounds of the Polaroid camera” (Livingston 65). Therefore, this paper focus is to discuss how Instagram as a social media has influenced the fashion industry.As social media become the main source of information and the way people communicate today, several businesses are changing their marketing strategies. Instagram is changing the Fashion industry, and simply helping it grow in several ways as well. Social media as a platform, such as Instagram, have emerged to such an extent that they are most useful in everyday entrepreneurs and private lives (Sinclaire &Vogus 296). The fashion industry in particular has dramatically changed, and due to the creation of these social media platforms, savvy business owners now utilize social media to connect with their consumers on a more personal level. Instagram have opened new access to potential buyers, have expanded the way in which consumers and others can access information about various things pertaining to fashion, and have provided a number of new outlets for advertising.Today, social media have helped many designers and fashion companies show-off new products and brands that they have created a name. Gwori noted that most of the consumer’s products at the markets are mostly identified by their names. The name that assists the customers to recall easily the product name at a first glance is referred to as branding name. It is useful for majorly identifying the product; it becomes more important in the buyersdurable market where purchasing decisions of the consumers are mainly based on the brand perception (Gowri, 79). Therefore, it is impossible to deny the power social media, more so Instagram, have had on the fashion industry. Instagram has all transformed the way our entire society works, bringing on board new ways for
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preview essay on How Instagram as a Social Media has Influence on Fashion Industry
  • Pages: 5 (1250 words)
  • Document Type: Essay
  • Subject: Media
  • Level: Undergraduate
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